It's Showtime (Philippine TV program)

It's Showtime (formerly Showtime and Magpasikat) is a Philippine television variety show broadcast by ABS-CBN and Kapamilya Channel. Originally hosted by Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda, it premiered on October 24, 2009 on ABS-CBN's daytime lineup replacing Pilipinas, Game Ka Na Ba?. Navarro, Curtis, Jugueta, Corpuz, Vice Ganda, Karylle, Jhong Hilario, Ryan Bang, Amy Perez, Ion Perez, Jackie Gonzaga, Kim Chiu, Ogie Alcasid, MC "Muah" Calaquian, Lassy Marquez, Cianne Dominguez and Darren Espanto currently serve as the hosts.

2009–2012: As a pre-noontime show
It's Showtime was announced on October 7, 2009 when ABS-CBN registered the show's trademark and copyright. The show's trailer for the premiere was then released and it premiered as a talent competition program on October 24, 2009 under the name Showtime, replacing Pilipinas, Game Ka Na Ba?, airing right before the network's noontime shows. The original hosts include Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta and Teddy Corpuz, with Vice Ganda as the resident hurado (unevictable judge). In the third season, the show added former hurados Billy Crawford and Karylle as hosts.

In the first four seasons, Showtime's original competition format was that three groups, each made up of 2 to 25 members (with no age limit) perform a single performance, either a dance and/or song number. Before the performance, one group member is given 20 seconds to make an introduction before ending with the phrase "It's Showtime!". After the group's performance, the hurados, with the help of the studio audience, rate the group from 1 to 10. The group with the highest average score from the hurados wins the competition. The daily winner perform again to compete in the weekly finals. The winning weekly finalists advance to the monthly finals. The winning monthly finalists get the chance to complete in the grand finals. In the wildcard week, selected groups from the weekly and monthly finals are invited back to compete again for a slot in the grand finals.

Aside from the talent competition, Showtime also featured mini-segments that offers cash prizes to the studio audiences.

2010–present: As a noontime show
In October 2010, Showtime became a noontime show, serving as the lead-in program for Pilipinas Win Na Win which was pushed back to an early afternoon timeslot which lasted until February 11, 2011.

On February 12, 2011, the program returned to its original timeslot to give way for Happy Yipee Yehey! and at the same day, Billy Crawford and Karylle joined the show.

On January 28, 2012, Showtime aired a special episode to end its two-year competition format with an impartial farewell. It then went on hiatus as the program prepared to become a noontime show again for the second and current time to replace Happy Yipee Yehey!. The drama series Mundo Man ay Magunaw and Kapamilya Blockbusters movie block took over the timeslot of Showtime from January 30 to February 3, 2012.

2012–present: It's Showtime
The show became a noontime show again after one year and its one-week hiatus with the new name It's Showtime on February 6, 2012, where it aired on its new timeslot at 11:30 am to 2:30 pm, Mondays to Saturdays, replacing Happy Yipee Yehey!. The program was simulcast on Studio 23 and CgeTV's website during the first months of the relaunch. It's Showtime brought back its original competition format as a special segment while launching new segments.

It retained all of its main hosts while adding Jhong Hilario, Ryan Bang, Coleen Garcia and Eric "Eruption" Tai. In January 2016, Amy Perez and Mariel Rodriguez joined the program as hosts. In May 2017, Nadine Lustre and James Reid were added as co-hosts.

In October 2018, It's Showtime launched its own YouTube channel Showtime Online Universe. Three digital programs premiered on the channel: And I Thank You with Miss Q & A segment grand winner Juliana Parizcova Segovia; Hashtag Roadtrip with the Hashtag members; and Donna What To Do with Funny One segment season two grand winner Donna Cariaga. The Showtime Online Universe received a Silver Creator Award after getting 100,000 channel subscribers in January 2019.

Before the end of 2019, Crawford, Garcia, Tai, Reid, Lustre, Atienza, and Joey Marquez had already departed from the show.

Second decade (2020–present)
On March 10, 2020, It's Showtime temporarily stopped admitting a live audience in response to the government's declaration of a public health emergency due to the COVID-19 pandemic in the Philippines. Following the government's announcement of a community quarantine in Metro Manila to curb the spread of COVID-19 on March 15, 2020, the show's production was temporarily suspended. During this period, It's Showtime broadcast a combination of episode replays and live episodes conducted via Zoom.

As part of the network's temporary programming changes, the program's timeslot was shortened on April 29, 2020. Subsequently, on May 5, 2020, It's Showtime, along with all other ABS-CBN programs, ceased broadcast operations. This action was taken in response to the National Telecommunications Commission's issuance of a cease and desist order to ABS-CBN's free-to-air stations, citing the expiration of the network's 25-year franchise.

On June 13, 2020, the show resumed its broadcast with a shortened 150-minute timeslot on pay television network Kapamilya Channel, owned and operated by ABS-CBN Corporation. The show is also simulcast on Jeepney TV and streams online on Facebook and YouTube via Showtime Online Ü and Kapamilya Online Live. After serving as KapareWHO cast member and as resident dancer respectively, "Kuya Escort" Ion Perez and "Ate Girl" Jackie Gonzaga were promoted to co-hosts of the show. On September 28, 2020, Kim Chiu, a guest co-host from the previous years, have been officially added to the show as a regular host.

On October 10, 2020, It's Showtime celebrated its return to free-to-air television via A2Z under airtime leasing between ABS-CBN and religious broadcaster, ZOE Broadcasting Network. However, director Bobet Vidanes left the show in November 2020 after working as the show's main director for eleven years. Boyet Baldemor takes responsibility for the directoral duties of the show's continuation.

On March 16, 2021, Vice Ganda announced at It's Showtime's segment Tawag ng Tanghalan that the show will move to a new studio soon.

From March 18 to April 10, 2021, It's Showtime temporarily suspended their live productions due to the surge of COVID-19 cases in the Greater Manila Area caused by the SARS-CoV-2 Alpha variant. The show resumed new episodes on April 12, 2021, airing three pre-taped episodes (this includes past Holy Week Episodes) before resuming their live episodes on April 15, 2021.

On April 12, 2021, Jhong Hilario temporarily left the show to take care of his partner and newborn baby.

On May 29, 2021, following the launching of the show's new segment "ReINA Ng Tahanan", the program has been co-directed by John Prats.

From August 7 to 21, 2021, It's Showtime temporarily aired from Hilton Clark Sun Valley Resort in Clark Freeport Zone, Pampanga while Metro Manila was placed under enhanced community quarantine in light of another COVID-19 surge caused by the SARS-CoV-2 Delta variant.

On October 2, 2021, Ogie Alcasid temporarily joined It's Showtime as guest co-host while Vice Ganda, Kim Chiu, Karylle and Ion Perez were on temporary leave. On November 13, Alcasid became a main host of It's Showtime. Meanwhile, Jon Moll was named as the show's new permanent director, officially replacing Bobet Vidanes.

From January 6 to 15, 2022, It's Showtime temporarily suspended their live productions on a 10-day break due to the surge of COVID-19 cases in the country caused by the SARS-CoV-2 Omicron variant. The show resumed their live broadcast on January 17, 2022.

On May 28, 2022, Anne Curtis returned to It's Showtime after two years of hiatus. One week later, on June 4, 2022, Jhong Hilario returned to the show by disguising as a Tawag ng Tanghalan contestant, surprising all the hosts.

A female dance segment Girl On Fire aired from October 2022 to February 18, 2023, with Jackie Gonzaga taking her first role as main host. Four kiddie segments premiered: Isip Bata on February 20, 2023, Mini Miss U, the revival of the said segment that first aired in 2020, on June 19, 2023 and ended on October 30, 2023, KaraoKids on January 6, 2024, and Showing Bulilit on April 29, 2024. Meanwhile, the Classic Showtime segment It's Showdown premiered on October 30, 2023, while a new game called MeCHOOSE-MeCHOOSE premiered on November 18, 2023. A matchmaking segment called "Expecially for You" premiered on December 4, 2023.

2022–2023: TV5 simulcast
On July 6, 2022, according to a report from MJ Marfori of TV5's flagship newscast Frontline Pilipinas, it was announced that It's Showtime would have a back-to-back collaboration with TV5's noontime show Tropang LOL, formerly known as Lunch Out Loud. Tropang LOL aired at 11 am until 12:45 pm, serving as a pre-programming to It's Showtime, which aired in a shortened timeslot from 12:45 pm to 3 pm. This is the latest ABS-CBN-produced program to be simulcast on TV5 alongside ASAP Natin To, FPJ: Da King movie block, Magandang Buhay and ABS-CBN's Primetime Bida weeknight evening block.

On July 16, 2022, coinciding with their simulcast debut on TV5, the program refurbished its title card and opening theme song, as well as having a return to live studio audience after two years of suspension from March 9, 2020, making the first variety show on Philippine TV to do so after two years. While Studio 3 was on undergoing renovations, the show temporarily utilized Studio 10, which is used for ASAP Natin 'To, until July 23 when they returned to its home studio two days later with a brand new club-themed set.

On May 1, 2023, following the conclusion of Tropang LOL after nine months, It's Showtime returned to its original 12 noon timeslot with a three-hour airtime. Not long after, TV5 announced its co-production venture with Tito Sotto, Vic Sotto, and Joey de Leon where they would air their noontime show later known under the placeholder title E.A.T. (now replaced by Eat Bulaga!) on the noontime slot previously occupied by It's Showtime. TV5 offered the 4:30 pm to 6:30 pm time slot to ABS-CBN for It's Showtime which the latter respectfully declined. ABS-CBN and TV5 then separately announced that It's Showtime would end its simulcast on TV5 on June 30.

2023–present: Expansion on free-to-air TV
On June 20, 2023, ABS-CBN and GMA Network announced on their respective social media accounts that It's Showtime would simulcast through GMA's sister network, GTV beginning on July 1. A contract signing between the executives of ABS-CBN and GMA was held at Seda Vertis North on June 28, with former guest co-hosts Iya Villania and Robi Domingo hosting the said event.

From September to November 2023, the simulcast of It's Showtime on GTV was temporarily limited to 2 hours every Tuesday, Wednesday and Friday as it made way for the network's live broadcast of NCAA Season 99.

It's Showtime temporarily ceased airing from October 13 to 27, 2023, to serve a 12-day suspension imposed by the Movie and Television Review and Classification Board (MTRCB). In its place, It's Your Lucky Day was aired.

Upon its return on October 28, It's Showtime aired from 11:30 am to 2:30 pm every Monday to Friday and 12 noon to 3 pm every Saturday. Its timeslot was later changed to 12 noon to 2:30 pm from Monday to Saturday.



On March 18, 2024 during the show's airing, a mysterious teaser popped out before commercial break stating: "Good News, Madlang People, Abangan!". Later on, ABS-CBN and It's Showtime's social media accounts posted a video featuring a reveal that would take place on air via Facebook and YouTube. Two days later, a media event where ABS-CBN and GMA Network signed a contract announced that It's Showtime would extend its simulcast to the latter's main channel, as well as on GMA Pinoy TV and Kapuso Stream. The contract was signed at GMA Network Center Studio 7 that afternoon, with Villania and Domingo reprising their hosting roles from the previous contract signing event. Because of this, the program's simulcast on Jeepney TV ended on April 5, 2024.

It's Showtime debuted on GMA Network on April 6, 2024, while retaining its simulcast on its sister channel GTV. It takes over the timeslot of its former rival Tahanang Pinakamasaya, TAPE Inc.'s final noontime program on GMA during its 29-year run on the network. As a result, Its opening theme was then reverted back to its original lyrics that was revised in 2020 and 2021 but retaining the additional lyrics after its move following its debut.

On June 17, 2024, the show silently began its simulcast on ALLTV, marking its return to channels 2 and 16 in Metro Manila and regional channels previously held by ABS-CBN until 2020. This occurred nearly two months after ABS-CBN Corporation and ALLTV's owner, Advanced Media Broadcasting System, signed content agreements to air ABS-CBN programs on ALLTV.

Hosts

 * Current hosts
 * Vhong Navarro (since 2009)
 * Anne Curtis (since 2009)
 * Vice Ganda (since 2009)
 * Teddy Corpuz (since 2009)
 * Jugs Jugueta (since 2009)
 * Karylle (since 2011)
 * Jhong Hilario (since 2012)
 * Ryan Bang (since 2012)
 * Amy Perez (since 2016)
 * Ion Perez (since 2018)
 * Jackie Gonzaga (since 2018)
 * Kim Chiu (since 2020)
 * Ogie Alcasid (since 2021)
 * MC "Muah" Calaquian (since 2022)
 * Lassy Marquez (since 2022)
 * Cianne Dominguez (since 2022)
 * Darren Espanto (since 2024)

Featuring

 * Current guest co-hosts
 * Barbie Forteza (May 11 episode)
 * Michelle Dee (April 18 episode)


 * Also featuring
 * Batang Cute-Po/KaraoKids (since 2023)
 * Argus Aspiras (from Isip Bata)
 * Arianah Kelsey "Yes Girl" Lasam (from Mini Miss U 2023; grand winner)
 * Briseis Ericka Quijano (from Mini Miss U 2023)
 * Enicka Xaria Orbe (from Mini Miss U 2023)
 * Imogen Cantong (from Isip Bata)
 * Jaze Capili (from Isip Bata)
 * Princess Kathryn "Kulot" Caponpon (from Isip Bata)
 * Lian Villanoza

Magpasikat
Magpasikat is the annual talent competition for all the hosts of It's Showtime. It is usually held either a week before the show's anniversary date, October 24, or during the week itself (although the 2021 to 2023 editions were held in November). The performances are evaluated by a special panel of hurados (judges).

FUNanghalian
FUNanghalian is a segment wherein the hosts play games. This is the second iteration of the segment that first premiered in 2018. FUNanghalian premiered on October 30, 2023 with the segment Tumpakners. As of April 29, 2024, four games have debuted: namely, Tumpakners, MeChoose MeChoose, KaraoKids, and Showing Bulilit.

The segment currently airs two games: Showing Bulilit every Monday, Wednesday and Friday, and KaraoKids every Tuesday, Thursday and Saturday. This segment may not air in some cases to make room for EXpecially for You and Tawag ng Tanghalan, particularly during the latter's semi-finals, which are currently held on the fifth Saturday of the current monthly quarters or the last Saturday of each month.

Expecially for You
Expecially for You (stylized as "eXpecially for you" and "EXpecially for You") is a reality dating segment that premiered on December 4, 2023, replacing the dance competition segment It's Showdown. The segment is aired every Monday to Saturday. The segment's name is a pun on Kylie Minogue and Jason Donovan's song Especially for You, as well as the word "ex," which refers to a previous relationship.

This segment is open to people of all genders aged 18 and up. Auditions are open to: any couple can audition for the show, but they must have broken up and be on good terms; and to audition as a searchee, any civilian who is single and "ready to mingle" regardless of gender can do so.

Expecially for You is divided into four parts. Before the game begins, the hosts will question the couple about how their relationship began and ended. In rare instances, if a searcher's ex isn't on the show, they may be joined by a close friend or relative. During the game, the searcher is free to express his or her thoughts and opinions about the searchees. The searcher can also influence the finder's decision to locate his or her match. Following each interrogation of each searchee by the searcher, the searcher must give a "green flag" (a slang term for a positive action or trait indicative of healthy behavior) to a searchee who meets his or her criteria. The searchee with the most "green flags" (mostly two "green flags") from the finder will be compared with the finder to see if they are a match. Otherwise, a "Love Selling" round will take place if two or all three of the searchees are tied.

At the end of the game, the two non-selected searchees are revealed and introduced to the searcher first, then the chosen searchee. The searcher will have the final say, leaving a message for their ex and offering advice to the searchee's new partner at this point. The newly matched pairs are assigned to eat together at a restaurant chosen by the show. In very rare cases, the searchee may eliminate all three searchees and choose his or her ex instead, assuming the ex-couple still has genuine feelings for each other, as shown in the June 22, 2024 episode. In addition, in some episodes, previous searchees and their chosen partner are featured as a post-show update.

Tawag ng Tanghalan
Tawag ng Tanghalan is an amateur singing competition that aired on the ABS-CBN network from 1953 to 1972. It was first revived on March 8, 1987, and lasted until November 26, 1989. It was once again revived as a segment of the show on January 2, 2016, and has since produced twelve seasons: seven regular seasons, two kids seasons, and three special seasons. Tawag ng Tanghalan is the show's longest-running segment, airing every day since its return in January 2016.

The segment currently airs Tawag ng Tanghalan: The School Showdown, a special season which features contestants hailing from various universities around the Philippines. It aired on April 22, 2024, just two days after the finale of the second season of Tawag ng Tanghalan Kids.

Ratings
Showtime debuted on its pre-noontime slot on October 24, 2009, with a 14.0% national TV rating based on Kantar Media Philippines, and then moved on the noontime slot from October 2010 to February 2011. Its immense popularity ended the dominance of talk show SiS on its timeslot. GMA Network replaced SiS with Diz Iz It!, a competition similar to Showtime, but it was cancelled after five months.

Showtime first grand finals held in July 2010 received a 35% national TV rating, beating the 8.9% rating of Diz Iz It! and 13.7% of Eat Bulaga! The second grand finals held in December 2010 scored a 23.4% national TV rating against Eat Bulaga! 17.4%. The third grand finals in May 2011 also delivered a rating of 21.3% versus Eat Bulaga! 17%.

Showtime again moved to the noontime slot for the second and current time on February 6, 2012, after one year and the show's one week hiatus (now using its current name It's Showtime), with a 13.6% national rating. The episode received an overall 16.3% rating when the viewership numbers from Studio 23 were added. Initially placing behind Eat Bulaga!, the show's rating peaked to a 20.9% national rating during the finals of the "Bida Kapamilya" segment and its third anniversary week-long celebration.

The finals of the Kalokalike segment in June 2013 garnered a 26.8% national TV rating, leaving Eat Bulaga! and Wowowillie with 13.2% and 2.8% ratings, respectively. The finals of the segment's second iteration posted a 21.6% national TV rating, once again beating Eat Bulaga! 15.8% and Wowowillie 2.6%.

It's Showtime continued its dominance in the noontime slot with its fourth anniversary week special held from October 21–26, 2013.

The program faced heavy competition in 2015 when the sixth anniversary special only scored a 10.2% national TV rating, four times behind Eat Bulaga's 40.1%. This is due to the Tamang Panahon special (and the build-up before that), which served as the climax of the then-popular Kalyeserye segment which featured AlDub.

It's Showtime quickly regained its prominence on its time slot when Tawag ng Tanghalan launched in 2016. The program garnered a 33.6% national TV rating during the singing competition's first grand finals, over Eat Bulaga's 11.7%. Tawag ng Tanghalan continued its winning streak during its second-season finale when it posted a national TV rating of 31% against Eat Bulaga's 9.5%. It's Showtime topped the ratings game once again during the first grand finals of Miss Q and A segment on June 30, 2018, with a national TV rating of 28.4% versus Eat Bulaga's 11.1%.

The second Miss Q and A grand finals posted a national TV rating of 27.4%, beating Eat Bulaga's 10.6%, Asawa Ko, Karibal Ko 13.8%, and Tadhana 11.3%.

Tawag ng Tanghalan third-season finale posted a national TV rating of 25.8%, beating Eat Bulaga's 10.4% and Hanggang Sa Dulo Ng Buhay Ko 9.5%.

On January 27, 2024, Tawag ng Tanghalan seventh-season finale posted a national TV rating of 4.8% beating Eat Bulaga 4.5% and Tahanang Pinakamasaya's 2.7%

On February 7, 2024, It's Showtime achieved a historic victory since the ABS-CBN shutdown with a rating of 4.4% once again beating Eat Bulaga's 3.9% and Tahanang Pinakamasaya 3.1%.

On March 1 and 2, 2024, It's Showtime once again made victories in the ratings with 4.6% and 5.1% respectively. Thus, beating both Eat Bulaga 4.1% and 4.7% and the finale of Tahanang Pinakamasaya 2.9% and 2.8%.

On their GMA Network debut last April 6, It's Showtime achieved 524,294 peak concurrent views online and historic rating victory since the ABS-CBN shutdown with an all-time high rating of 9.7% beating Eat Bulaga's 4.4%.

Rosanna Roces' statements on teachers
Showtime came under fire when controversial statements were made by guest hurado Rosanna Roces against certain groups, especially teachers during an episode in January 2010. ABS-CBN relieved Roces of her jury duty as a form of self-regulation, but Movie and Television Review and Classification Board (MTRCB) placed the program under a 20-day preventive suspension on January 11, 2010. A placeholder variety show titled Magpasikat was aired in lieu of Showtime; Magpasikat had essentially the same talent show format as Showtime except that the competing groups are composed of celebrities.

The suspension only lasted for six days after the Court of Appeals issued a 60-day temporary restraining order against the MTRCB's suspension. Showtime eventually returned on air on January 19, 2010.

In March 2010, MTRCB ordered a total one-month suspension of the program because of the incident, including the replacement program Magpasikat. The MTRCB also directed the filing of criminal charges against Florida Tan, ABS-CBN vice-president for programming, and other officers "responsible for the violation." Bong Osorio, head of ABS-CBN's Corporate Communications said that the suspension was not yet final and that they were seeking appeal before the Office of the President. The variety show later on won the case because the MTRCB had not presented new arguments that would justify a reversal of its previous resolution.

Gabriela's criticism on Nasaan Ka, Mr. Pastillas segment
The program's daily reality-dating game segment Nasaan Ka, Mr. Pastillas? drew ire from netizens and women's group Gabriela for "pimping" Angelica Yap or popularly known as Pastillas Girl. The program issued a statement to denounce Gabriela's complaint, saying that it is "hurtful and offensive to women like Angelica who has done nothing wrong but to share her story with the hope of getting another shot at love." It also clarified the segment's intent of helping Yap find love and recover from a failed relationship. MTRCB summoned the show's executives to give a list of suggestions on how to improve the segment.

GirlTrend member's joke on orphans
GirlTrend member Erin Ocampo drew flak from netizens after making a joke about being an orphan during the PUROKatatawanan segment. As part of a skit, she asked Hashtag member Jimboy Martin "how to make an ugly child" with Martin retorting that she should ask her mother. Ocampo responded by saying that Martin should ask his real parents instead because he is adopted. Norfil Foundation Inc., a non-profit organization that provides help to orphaned children, called on MTRCB and DSWD to take corrective action as it branded the joke "insensitive and ignorant." The program made an on-air apology the following day. Additionally, the segment was indefinitely suspended and was eventually removed. It was then replaced by the third season of Mini-Me the next day, and GirlTrend Erin was removed from the said girl group.

Miss Q & A finalist's wardrobe malfunction
Miss Q & A grand finalist Lars Pacheco suffered a wardrobe malfunction in an October 2019 episode. The contestant's dress accidentally slipped off causing part of her chest to be exposed. It's Showtime apologized to viewers who may have been offended by the accident.

Mistake on PiLing Lucky segment
It's Showtime issued an apology after a production mistake made on PiLing Lucky segment during a February 27, 2020, episode. In the segment, the contestant is asked to select one among 24 paintings for a chance to win either the cash prize of P550,000, or the negosyo (business livelihood) package. It was found out that none of the paintings contained the jackpot prize and the contestant was later awarded the negosyo package.

Question in Mas Testing segment
On November 9, 2020, It's Showtime drew flak from netizens when the hosts asked which among Gaya Sa Pelikula actors Ian Pangilinan and Paolo Pangilinan was more straight during the Mas Testing segment. "tigasin" ( lit. 'tough'), "magaling magpalabas" ( lit. 'good in releasing') and "kulot" ( lit. 'curly'). This prompted netizens on Twitter to highlight the importance of sexual orientation, gender identity, and gender expression awareness and education.

"Obscene act" in Isip Bata segment
On September 4, 2023, the MTRCB suspended the noontime show over numerous violations, including the alleged obscenity scenes by Vice Ganda and Ion Perez in a July 25 episode of the "Isip Bata" segment. However, the show continues to air as their network files a motion for reconsideration. Atty. Juan Ponce Enrile, Chief Presidential Legal Counsel, criticized Vice Ganda for his immoral and disrespectful actions on their noontime show. On September 28, the MTRCB denied the motion for reconsideration filed by ABS-CBN Corporation and GMA Network Inc., allowing the networks to appeal to the Office of the President within 15 days. On October 6, both networks were decided not to appeal to the Office of the President, the program's suspension that will take effect from October 14 to 27.

Another variety show, It's Your Lucky Day temporarily took It's Showtime's timeslot during the suspension period.

Lapse in MeCHOOSE-MeCHOOSE segment
On December 7, 2023, a player named Marifi from Lipa, Batangas, was chosen by the hosts to play "MeCHOOSE-MeCHOOSE". She was paired with Ryan Bang, and they were tasked with answering "food with the name pie." Marifi was declared the winner of the elimination round when both said "tinapay" (bread), and she advanced to the jackpot round, where she eventually won ₱80,000. However, netizens pointed out on social media when there was a lapse in her declaring a winner, when it became clear when she actually said "pizza pie" rather than "tinapay". To address this, the production met with the other players and agreed to split the ₱80,000 prize money won by Marifi in the jackpot round. The show issued a statement on the subject the day after the episode aired.

Controversial "brandagulan" incident
On January 20, 2024, hosts Vice Ganda and Anne Curtis found themselves in a "brandagulan" (a portmanteau of the words "brand" and "bardagulan" [slang meaning conflict, bullying, or starting a fight]) mishap during the "eXpecially For You" segment. The incident involved Vice playfully making Anne utter the tagline of a brand they endorse.

Realizing her mistake, Anne promptly apologized, saying, "Bad 'yun, sa akin. Sorry po. Pasensiya na po kayo, 'di ko po sinasadya 'yun." ("That was bad on my part. I'm sorry. I apologize, I didn't mean to do that"). Vice responded positively, stating, "Bakit ka nag-sorry, maganda lang naman, wala ka namang sinabing masama" ("Why are you apologizing? It's fine, you didn't say anything wrong").

However, Anne expressed concern about potential consequences of losing her contract, saying, "Ito kapag nawalan ako ng kontrata, pasensiya na po kayo 'di ko po sinasadya, lapse of judgment, sorry" ("If I lose a contract because of this, I apologize, it was a lapse of judgment, sorry"). Vice reassured Anne and said, "Pumuri ka lang naman ng sitwasyon nila, maganda naman talaga 'yung sitwasyon." ("Just praise their situation; the situation is really good"). The incident became viral on social media, prompting Anne to address the situation online. She clarified that she and Vice had already reconciled, emphasizing that it was a lapse of judgment on both sides.

In response to the online buzz, Vice tweeted humorously, "Ang KJ (killjoy) mo! Ok 'yan para trending! Chozzz!!! But yes, it was a lapse of judgment. It was our usual 'brandagulan' moment na late n'ya na-realize so nasabi n'ya 'yung tagline nang 'di n'ya namalayan." ("You're such a killjoy! It's okay for it to trend! Just kidding!!! But yes, it was a lapse of judgment. It was our usual brandagulan moment; she realized it late, so she said the tagline unintentionally"). Vice later admitted fault, saying, "No. At times I don't think enough. Sa kagustuhan kong magpatawa bira ako nang bira kaya minsan sablay. Sometimes I hate myself. Pero ganun talaga sa comedy man o sa real life talagang hit and miss. And we’ll just have to try again." ("No. At times I don't think enough. In my eagerness to be funny, I keep pushing, so sometimes I miss the mark. Sometimes I hate myself. But that's how it is in comedy or real life – it's really hit and miss. And we’ll just have to try again").

Vice's controversial call-out of searchee on Expecially for You
In a May 31, 2024 episode of EXpecially For You, Christine and her ex-boyfriend Derick participated, with Axel Cruz as one of the searchees not chosen by Christine (the episode's searcher). As per the show's rules, the two unchosen searchees meet the searcher first. When Christine and Axel finally met, Axel allegedly "stole a kiss" from Christine, which led to a strong reaction from Vice Ganda, who defended Christine based on studio observations. Vice explained that their call-out was due to Christine's visible discomfort at the time. Christine later posted on TikTok, claiming she wasn't offended, with Axel posting later on, causing Vice to reconsider the apology. However, it was clear that she was uncomfortable with Axel, as she pushed Axel's hands away when he tried to kiss her on the cheek (known as beso-beso). After discussions with the staff, management, and psychologists, Vice stood by the initial reaction, emphasizing the show's duty to protect participants' boundaries. Vice called for an end to online bashing of both Axel and Christine, asserting their right to feel respected and learn from the incident. The show made a statement on June 4, 2024, regarding the incident. The incident was the most talked-about topic on social media, particularly on Facebook and X, days after it happened.

Showtime: The Album
A soundtrack album composed of five music tracks featuring the It's Showtime hosts was released in October 2010.

Track listing
All songs produced by DJ M.O.D.

Isip Bata: The Album
Isip Bata: The Album is a compilation album of eleven music tracks featuring the members of the kiddie group "Batang Cute-Po" (then called Showtime Kids) of the show's children's segment "Isip Bata", consisting of Argus Aspiras, Imogen Cantong, Princess Kathryn "Kulot" Caponpon, Jaze Capili, and Lucas Landicho was released on November 3, 2023. The first five singles off the album (Totoy Bibbo, Clap Clap Clap, Dalandan Shake, Pamela, and Learn the 1, 2, 3) were first released on October 13, 2023.

International versions
The show spawned its first international franchise in 2019, titled It's Showtime Indonesia, which premiered from March 25, 2019, until May 9, 2020, on MNCTV. It's Showtime became ABS-CBN's first non-narrative format to be franchised by another country.