It Pays to Advertise (1936 film)

It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth. The film was shot at the Råsunda Studios in Stockholm and its sets designed by the art director Arne Åkermark. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 American film of same title starring Carole Lombard.

Synopsis
The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, the son establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.

Cast

 * Thor Modéen as 	Soap Director Miller
 * Håkan Westergren as	Henry Miller
 * Åke Söderblom as Ambrosius Bergman
 * Birgit Tengroth as 	Mary Lind, Secretary
 * Valdemar Dalquist as 	Oskar Fagerberg
 * Anders Henrikson as Adolf Fagerberg
 * Eric Abrahamsson as 	Karlsson
 * Sonja Claesson as 	Berta
 * Hartwig Fock as Olsson
 * Sven-Eric Gamble as 	Office Boy
 * Eric Gustafson as 	Director Jönsson
 * Jullan Jonsson as 	Hilma, Cook
 * Ingrid Luterkort as	Fagerberg's Telephone Operator
 * Ka Nerell as 	Office Girl
 * Hjördis Petterson as 	Miss Berg
 * Arnold Sjöstrand as 	Maître d'
 * Ruth Stevens as 	Eva Zander
 * Margit Tirkkonen as 	Telephone Operator
 * Oscar Åberg as 	Accountant