J. J. Newberry (Los Angeles, California)

J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.

History


Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff, and the building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard." The building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios.

In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.

In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950. In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.