Jabra (brand)

Jabra is a Danish brand specializing in audio equipment and videoconferencing systems. It is owned by GN Audio, a division of the Danish company GN Group. Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.

History
Jabra Corporation, was founded in the United States in 1983 as Norcom Electronics Corporation of America by the inventor and enterpreneur Woody Norris. The company, holding several patents, was acquired by GN Audio in September 2000, a division of the Danish company GN Group, founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company. Jabra's manufacturing plant is located in China.

In 2006, GN consolidated its Contact Center and Office headset division under the Jabra brand. A restructuring in 2008 established two divisions within Jabra, later named Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively. Since 2012, development has also been located in China.

In early 2019, GN Audio acquired Altia Systems for approximately US$125 million, adding videoconferencing products to their lineup. Later in 2019, the first video product from the acquisition was announced, the Jabra PanaCast.

Jabra and GN Group
Jabra's product range includes wireless earbuds, noise-cancelling headphones, headsets, hearing aids, video conferencing cameras, and fitness-tracking sports headphones designed for use during exercise.

GN Group announced in a press-release on 11 June 2024 that Jabra would gradually wind down their Elite and Talk product lines. This announcement was made the same day as they announced the second generation of their most premium earbuds, Elite 8 Active and Elite 10.