James Smith (fitness influencer)

James Smith (born 1989) is a personal trainer and social media influencer best known for posting fitness advice videos across various platforms. Described by The Times as "one of the most sought-after personal trainers in the world", Smith is best known for his frank social media presence, which has attracted a significant following. Smith has a following of 1.7 million users on TikTok and one million on Instagram. Smith has struggled with body image issues and briefly used anabolic steroids before ceasing after experiencing negative side effects and concerns about his future health. Smith is the author of three books. His first book, Not a Diet Book, became a best-seller, reaching first place in the Amazon, Audible and Apple eBook charts.

Background
Originally from Winkfield, Smith moved to Sydney, Australia, in 2016. Smith operates an online personal training business named "James Smith Academy," which creates online training plans for users. Smith was at one point enrolled at Hartpury College; however, he was asked to leave the institution after he failed to attend classes.

Personal life
Smith is an avid practitioner of Brazilian jiu-jitsu and was promoted to brown belt in the martial art in 2023. He is also an active competitor and earned a bronze medal in the under 100kg advanced division of the ADCC Sydney Open on April 21, 2024.