Jay Ray

Joni Säde (born 15 June, 1986), known professionally as Jay Ray, is a Finnish singer, songwriter and music producer based in Salo, Finland. He is widely recognized for his unique blend of electro-cinematic rock and metal which fuses elements from diverse genres of music.

Biography
Jay Ray's interest in music was developed during his teenage years, leading him to dedicate extensive hours to the exploration of various music production software. Simultaneously, he started to take guitar lessons. In the early 2000s, Jay Ray founded the band Inhale with his friends. During their initial phase, the group predominantly focused on covering songs from renowned bands such as Metallica and Blink 182. However, as time elapsed, they gradually incorporated original compositions into their repertoire.

In the year 2010, Jay Ray's dedication to the musical arts experienced a notable intensification, and his artistic inclinations underwent a transformation, embracing a fusion of metal and electronic influences. Despite the commendable progress of his band Inhale, Jay Ray experienced a profound sense of misalignment within the group, prompting him to make the decision of pursuing a solo career.

In 2011, as part of his initial foray into solo pursuit, Jay Ray actively engaged in various remix competitions, a venture that proved to be highly successful. Notably, during the Serj Tankian Competition, where Serj Tankian personally selected him as the winner. Jay Ray is known for infusing his remixes with his own vocal performances.

In 2012, Jay Ray released his debut single, Crucial Fracture, marking a pivotal moment in his solo career. Subsequently, in the buildup to his studio album, Jay Ray also released a series of additional singles and collaboration tracks. During these years, he collaborated with several prominent European musicians such as The Dread, Sapphires, Paul Udarov, Dead Silence Hides My Cries, Fredi Fate, Entropy Zero and others. In 2015, Jay Ray collaborated with Mikko Kouki and released the music video for his single "You Were There", the single received positive reviews from multiple news outlets.

Jay Ray's inaugural studio album, Self-Resonance, was officially released on September 23, 2017. The album's compositions, including tracks such as "King Vultures", "The Great Art of Living", "137" and "Crucial Fracture" have garnered notable prominence as they have been featured within the video game Wreckfest developed by the Finnish game studio Bugbear Entertainment. Another single from the album is "Striven", a song showcasing the collaborative efforts of Jay Ray and the esteemed vocalist Marko Saaresto of the renowned Finnish rock band Poets of the Fall. Self-Resonance received favorable reviews from various Finnish and other European music news websites.

Following the release of his album, Jay Ray subsequently released two singles, The Edge and Flame of Fate in 2018, in collaboration with the Belarusian musician Entropy Zero. Notably, these compositions were primarily created for the mobile racing game Demolition Derby 3. In the year 2020, Jay Ray's single titled 137 was released and it featured in a commercial for Laughing Man Coffee featuring acclaimed personalities Hugh Jackman and Ryan Reynolds. In the year 2021, Jay Ray collaborated with Paul Udarov, resulting in the release of their single titled Heartless. Later in the year 2021, Jay Ray collaborated with Jimmie Strimell and released the single titled Cold Light.