Jay Versace

Jahlil Gunter (born January 24, 1998),  known professionally as Jay Versace, is an American record producer and former Internet personality. He began posting comedy videos onto Vine as a teenager and amassed over three million followers on the platform,  before shifting focus onto a career in music production by 2018. He has since been credited on the Billboard 200-number one albums SOS (2022) by SZA and Call Me If You Get Lost (2021) by Tyler, the Creator—both albums won a Grammy Award. His other work includes albums for Doja Cat, Lil Yachty, Boldy James, and Westside Gunn.

Early life
Versace is from Pleasantville, New Jersey. His moniker was inspired by a Vine video in which American rapper Riff Raff feeds his dog "Versace water from the fountain of life".

2014–2017: Social media career
In 2014, Versace began making comedic videos onto the video-sharing platform Vine, usually involving reenactments of certain scenarios involving his family members, friends, and entertainers. His work was also noted to involve the amplification of the spirituality, creativity, and mental health of black people. He relocated to Los Angeles in 2016 at the age of 18. He was nominated for Viner of the Year at the 8th Shorty Awards. Versace had amassed over three million followers and two billion total views on Vine before the platform was discontinued in January 2017. Thereafter, he turned to other social media platforms, amassing 2 million followers on Instagram and 500,000 subscribers on YouTube. He also starred alongside American actors Danielle Campbell and Nathan Kress in his own Fullscreen web series, Jay Versace is Stuck in the 90s, which was nominated for Best Web Series at the 10th Shorty Awards. Versace signed a representation contract with United Talent Agency in January 2018, and then was slated to feature alongside American internet personality Miles McKenna in an eight-part web series by Portal A Interactive titled My Wizard & Me, yet this did not come to fruition.

2018–present: Music career
Versace started experimenting with music production for the first time in May 2018, with help from his musician friends Knxwledge and Pink Siifu. He began posting atmospheric, lo-fi music instrumentals to his SoundCloud account. Versace approached American rapper Westside Gunn and asked to work together, before the latter discovered his account and ended up using one of Versace's first-ever songs on his own album, Pray for Paris (2020), titling the track "Versace". He then produced all tracks on the mixtape, The Versace Tape (2020) by American rapper Boldy James, which became the first-ever release on Griselda Records in August 2020. In March 2021, Versace contributed a remix version of the song "Lay_Up.m4a" by Denzel Curry and Kenny Beats to the duo's remix album, Unlocked 1.5 (2021). He also produced the song "Safari" off of American rapper Tyler, the Creator's sixth studio album Call Me If You Get Lost (2021), which won the award for Best Rap Album at the 65th Annual Grammy Awards. Released in August 2022, the track "On God" by American rappers Meechy Darko, Freddie Gibbs and A-Trak, which was co-produced by Versace and Dot da Genius. Versace then produced the songs "SOS" and "Smoking on My Ex Pack" from American singer SZA's second studio album, SOS (2022), which earned him critical acclaim and commercial success. SZA credits her first attempts at rap music to Versace, who encouraged her to "talk her shit".

Personal life
Versace came out as queer via a Snapchat post in 2016, claiming that "I love people in general idgaf what gender you are". His mother, Nikesha Dolly Gunter, died of illness in May 2022.