Jean-Noël Kapferer

Jean-Noël Kapferer is a French marketing professor recognized as a communications specialist.

His work on the psycho-sociology of rumors made him known. Following in particular Alfred Sauvy and American authors, he studies the characteristics of the appearance of major rumors and urban legends and the way in which they spread.

Biography
Jean-Noël Kapferer graduated from HEC Paris in 1970, a master's degree in Economic Sciences in 1972, from the Paris 1 Panthéon-Sorbonne University, and has a Ph.D. from the Kellogg School of Management obtained in 1975. He served as president of the Foundation for the Study and Information of Rumors. He has been a professor at HEC since 1970, where he has been, since 2004, professor of marketing emeritus at HEC and hosts numerous international seminars. He also holds several teaching chairs in Asia and is a member of the American Marketing Association, the American Psychological Association and the Association for Consumer Research.

Books

 * (with Jean-Claude Thoenig), La marque, McGraw-Hill, 1979.
 * (with Bernard Dubois), Échec à la science : La survivance des mythes chez les Français, nouvelles éditions rationalistes, 1981.
 * Rumeurs, le plus vieux média du monde, Paris, Seuil, 1987, 356 p. (ISBN 2-02-024743-7).
 * Les marques, capital de l'entreprise, Paris, Éditions d'organisation, 1991, 368 p. (ISBN 2-7081-1296-1).
 * (with Gilles Laurent), La sensibilité aux marques : marchés sans marques, marchés à marques, Paris, Éditions d'organisation, 1992, 224 p. (ISBN 2-7081-1519-7).
 * Les chemins de la persuasion : [le mode d'influence des médias et de la publicité sur les comportements], Paris, Dunod, 1993, 346 p. (ISBN 2-04-019722-2).
 * Ce qui va changer les marques, Paris, Eyrolles, 2005, 535 p. (ISBN 2-7081-3354-3).
 * Les marques, capital de l'entreprise : créer et développer des marques fortes, Paris, Eyrolles, 2007, 4e éd., 813 p. (ISBN 978-2-212-53908-0).
 * (with Vincent Bastien), Luxe Oblige, Paris, Eyrolles, 2008, 383 p. (ISBN 978-2-212-54201-1 et 2-212-54201-1).
 * The New Strategic Brand Management. Advanced Insights and Strategic Thinking, Kogan Page, 2012, 5e éd..
 * Ré-inventer les marques. La fin des marques telles que nous les connaissions…, Paris, Eyrolles, 2013, 240 p. (ISBN 978-2-212-55544-8 et 2-212-55544-X).
 * Luxe. Nouveaux challenges, nouveaux challengers, Paris, Eyrolles, 2016.