Jellycat

Jellycat is a British soft toy and home décor company, known for its plush toys and collectibles. Founded by brothers Thomas and William Gatacre in London in 1999, the company expanded into Minneapolis in 2001, forming Jellycat Inc. While the company mostly sells soft toys, it also sells books, nursery items, bags and other accessories.

As of 2024 the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years of production. In February 2024 Jellycat celebrated its 25th anniversary, where the Institute of Contemporary Art in Boston stocked up on the plushies and hosted an anniversary party.

Popularity
Jellycat has received media coverage for its audience of young children and even adult collectors.

The soft toys' popularity during the COVID-19 pandemic has been compared to Squishmallows, which saw a similar increase in sales and notability in the same time period. Jellycat products have a strong social media presence, with the number of reported views on TikTok reaching several billion.

Awards
Jellycat won Earnshaw Magazine's Earnie Award in both 2015 and 2018, within the Toys category. The company received the Outstanding Achievement Award at The Greats Awards in 2020.