Joanna Jensen

Joanna Jensen (born 14 May 1970) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.

Early life and career
Jensen received her education from Canford School. After leaving Canford School in 1988, she worked as a real estate agent and then moved to Hong Kong to pursue a career in investment banking and became a head of account management at WI Carr.

Jensen then worked as a horse breeder at her farm near Andover, Hampshire, where she learned about natural remedies to make skin treatments for her horses.

In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia. In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.

Personal life
Jensen has two daughters, Emilia and Isabella, and lives in Hampshire.

Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas.