Jos Alukkas

Jos Alukkas Group is Indian jewellery retailing group in Southern India. It is based in Thrissur, Kerala, India. The group was bifurcated from the Thrissur-based group Alukkas Jewellery in 2001. The company has branches all over five states in the region.

Jos Alukkas, the current Chairman of the group, set the foundation for Jos Alukkas Jewellery in the year 1964. The brand has grown from a small establishment in Kerala’s Thrissur district to a globally recognised and certified jewellery brand.

Jos' sons Varghese Alukkas, Paul J. Alukkas and John Alukkas, are the current Managing Directors of the group.

Alukkas' father, Varghese Alukkas initially started the jewellery business as a small store on High Road in Thrissur, Kerala, India. Jos' brother Joy Alukkas is the Chairman of Joyalukkas Group. Their brother Francis Alukkas also has a jewellery group under his name.

In 2010, the group signed Tamil actor Vijay to be their brand ambassador for Kerala and Tamil Nadu while Telugu actor Mahesh Babu endorses them in the state of Andhra Pradesh. In 2021, the group signed actress Keerthy Suresh as its new brand ambassador.

Stores and locations
They have nearly 45 stores that are spread across six states and one union territory in South India.

Incidents and controversies

 * In 2021 there was a major burglary that took place at Vellore branch of the jeweler.