Journal of Consumer Behaviour

The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001 and is published by John Wiley & Sons.

Aims and Scope
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

Keywords
consumer behaviour, marketing, consumer attitudes, relationship marketing

Editors-in-Chief
The Editors-in-Chief are Professor Steven D'Alessandro (Edith Cowen University) and Professor Jacqueline Eastman (Florida Gulf Coast University).

Associate Editors
In 2022, Professor Varsha Jain of MICA, India, was awarded the Associate Editor Award.

Rankings
According to the Australian Business Deans Council, the journal in 2022 is an A-Level.

According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business".

According to Research.com, the journal has a 2021-2022 Cite Score of 4.3

JCB Best Paper Awards
The co-editors for Journal of Consumer Behaviour are pleased to announce the winners of the 2021 Best Paper Award, as voted for by the Editorial and Advisory Boards.