Journal of Public Policy and Marketing

Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy. It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.

Abstracting and indexing
The journal is indexed and abstracted in the following bibliographic databases: • ABI/INFORM

• Business Source Elite

• Business Source Premier

• Communication & Mass Media Index

• PAIS International

• Periodicals Index Online

• Psycinfo

• Public Affairs Index

• Scopus

• Social Sciences Citation Index According to the Journal Citation Reports, the journal has a 2018 impact factor of 2.457.

Awards
Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.

Notable papers
According to the Scopus database in 2024, the two most cited papers in are "Interventions to break and create consumer habits" and "Privacy concerns and consumer willingness to provide personal information."