Jump (Tyla, Gunna, and Skillibeng song)

"Jump" is a song by South African singer Tyla, American rapper Gunna and Jamaican rapper Skillibeng, from Tyla's self-titled debut album. The song was written by Tyla, Mocha, Believve, Gunna, Skillibeng, and its producer Sammy SoSo. Musically, "Jump" is a genre fusion of Afrobeats, dancehall and hip hop. It features throbbing bass, amapiano percussion, and a chant of the Zulu language expression "haibo". Tyla reflects on her rise to fame with braggadocio in the lyrics and references her hometown Johannesburg by its two colloquial names, Joburg and Jozi.

After becoming a trend on the video sharing service TikTok, "Jump" was sent to US rhythmic radio stations on 14 May 2024 as the album's fourth single. Critics complimented Tyla's confident performance in the song, while some were critical of Gunna's appearance. "Jump" charted at number 18 in South Africa and became Tyla's second top-40 entry on the UK Singles Chart. The music video, directed by Nabil, was mainly filmed in the Johannesburg areas of Hillbrow and Soweto, and was regarded by local media as an authentic representation of South Africa.

Background and release
Tyla co-wrote "Jump" with her frequent collaborators Believve, Mocha, Ari PenSmith, and the song's producer Sammy Soso. According to Soso, the group's diverse range of cultures unintentionally created a genre fusion on "Jump". During Tyla's visit to Jamaica in October 2023, she relistened to the song and felt it needed a Jamaican sound and informed her team to contact Skillibeng for a feature. At the time, she had also spoken to Gunna about a collaboration. Impressed by his interest in African music and culture, Tyla thought Gunna would elevate "Jump" and give it a rougher hip hop sound. The song was recorded at Miloco Studios in London.

"Jump" was released through Fax and Epic Records on 22 March 2024 as the ninth track on Tyla's self-titled debut studio album. The accompanying lyric video was shared on YouTube the same day. Although "Truth or Dare" and "Art" were being promoted as singles from Tyla at the time, "Jump" became popular on streaming platforms, increasing its stream tally by nearly 10% for four consecutive weeks. It was boosted by two viral dance trends on the video sharing service TikTok. The first was a dance created by Zoe Baptiste, while the second was based on the opening of Tyla's first verse, "They never had a pretty girl from Joburg / See me now, and that's what they prefer". On 14 May 2024, "Jump" was serviced to rhythmic contemporary radio stations in the United States as the fourth single from the album. The song was sent for radio airplay in Italy on 7 June 2024.

Composition and lyrics
"Jump" is a genre fusion of Afrobeats, dancehall and hip hop. The song features echoing log drums and percussion definitive of the amapiano genre, and R&B chords. Beats Per Minute's Lucas Martins describes it as being "the most trap-adjacent production" on the album. Driven by a dancehall riddim and throbbing bass,  it eschews the more easy-going sound of Tyla's other music.

The song opens with a rapped intro by Skillibeng in which he compliments the singer, calling her "an original gyal". Tyla then performs the first verse with braggadocio, and the single-syllable chorus in a rap-sung cadence. Hip hop air horns are introduced in the chorus, along with the party chant, "haibo!", a Zulu expression for shock or disbelief. Gunna raps the second verse promising to fulfil Tyla's desires and buy her jewellery. The song ends with an outro by Skillibeng.

The lyrics find Tyla reflecting on her rise to fame with confidence. Tyla said she is "flexing on people" in the song. In an interview for Apple Music, she explained: "I really just wanted to tell people who I am, and I had to show my confidence through the song." Tyla also wanted to represent her hometown Johannesburg with "Jump", and referenced the city in the song by its colloquial names, Jo'burg and Jozi.

Critical reception
"Jump" was generally well received by critics upon release. Writing for Stereogum, Katherine St. Asaph believed Tyla "loosened up" with the song and proved she had both "playfulness and poise". Robin Murray of Clash called it "a superb demonstration of fiery pop magic". Variety's Thania Garcia wrote that Tyla grew in confidence and successfully accentuated her phrasing, citing the word "prefer" in the first verse as an example. Garcia named it the track on the album most likely to become "a party anthem". Olive Pometsey of The Face said the song has "an elevated, sexier approach to Tyla's typically breezy sound, complete with a hook that might just get stuck in your head all day."

In a review for Billboard, Kyle Denis and Michael Saponara deemed it the album's "genre-bending" standout track and likened Tyla's cadence to the relaxed style of Rihanna. They believed it "continues her track record of steamy come-hither bops that keep her in complete control at all times". On the other hand, Joshua Minsoo Kim of Resident Advisor felt the song was a trend-chasing outlier on the album and wrote that Tyla adopts "an awkward patois". Pitchfork's Julianne Escobedo Shepherd found Gunna's appearance "a bit confusing" and criticized his rhyming, but called the track "a black-light banger". Tai Saint-Louis of HipHopDX said Gunna's feature was squandered because he sounds "barely recognizable".

Commercial performance
Following the album's release in March 2024, "Jump" debuted at number 18 on The Official South African Charts. In the United States, it debuted at number six on the Afrobeats Songs chart. Boosted by two viral dance trends on TikTok, the song steadily grew in popularity and received 2 million on-demand streams for four consecutive weeks. During the week of 12–18 April, "Jump" received 2.9 million on-demand streams and climbed to number three on the Afrobeats Songs chart. The song debuted at number 49 on US Hot R&B/Hip-Hop Songs, making Skillibeng the first Jamaican to appear on the chart since Popcaan in 2012 with the single "Only Man She Want".

On the UK Singles Chart, "Jump" debuted at number 80 and peaked at number 38 in its fourth week with sales of 12,094 units, becoming Tyla's second UK top-40 single. The song topped the UK Afrobeats Singles Chart for seven consecutive weeks. Elsewhere, "Jump" charted at number 49 in Switzerland, number 51 in the Netherlands, number 57 in Nigeria, number 66 in Ireland, and number 87 in Canada.

Music video
The music video for "Jump" was directed by Nabil, who worked with Tyla on the videos for "Truth or Dare" and "Art". Tyla and Gunna's scenes were filmed on 1 May 2024 in Hillbrow, Johannesburg, and Kliptown, Soweto. A segment was also shot at Konka, a nightclub in Soweto. The video includes a new verse by Skillibeng who was filmed separately in Kingston, Jamaica. Nabil worked with the production company Happy Place, as well as South African and Jamaican professionals for the shoot. The music video was released on 20 May 2024. As of July 2024, the music video has garnered over 15 million views.

Synopsis
The video opens with shots of Tyla and the Hillbrow Tower, an iconic symbol of Johannesburg. She is seen seated in a braiding chair handing a hairpiece to her stylist. It transitions to Skillibeng rapping in a Jamaican location, before returning to Johannesburg where Tyla dances on a shebeen's pool table and a balcony with a DStv satellite dish. Gunna appears driving Tyla through the city in a red lowrider with the tongue and lips logo. Tyla pays homage to Kliptown, dancing in front of a wall with the neighbourhood's name displayed on it. Elderly women are seen playing street soccer and a group of men play morabaraba before throwing the game table over in disagreement.

Throughout the video, people engage in Izikhothane (skothane) dance battles and perform local dances such as the pantsula. Tyla and Gunna are also shown dancing in Konka, and eating snacks popular in South African townships and working-class areas, namely Go-Slo's crisps and Apple Munch refreshers. A brawl occurs in a home where Tyla is seated and a man is thrown through the window. The video ends with the singer stopping a minibus taxi in the street and twerking in front of it.

Reception
The music video received 2.1 million views on YouTube in its first two days of release. It went on to garner over 15 million views by July 2024. South African media complimented it for being an authentic representation of the country. Sergio Miller of the magazine Bona wrote that Tyla "embraced her heritage while showcasing the most authentic version of South Africa." Emmanuel Esomnofu of OkayAfrica appreciated the "artistic eccentricity" and fast-paced cinematography. He felt the video portrayed the nation in a new and positive light, calling it "a creative alliance that succeeds on all fronts." Independent Online's Oluthando Keteyi believed it was "well executed" and "kept things authentic and filled with nostalgia flavour that can only [be] found in Mzansi."

Credits and personnel

 * Tyla – songwriting, vocals, background vocals, additional vocals and harmonies
 * Gunna – songwriting, vocals
 * Skillibeng – songwriting, vocals
 * Sammy Soso – songwriting, production, vocal production, background vocals
 * Ari PenSmith – songwriting, vocal production, background vocals, additional vocals and harmonies
 * Mocha – songwriting, vocal production, background vocals
 * Believve – songwriting, vocal production, background vocals
 * Oscar Cornejo – vocal production
 * Charlie Rolfe – recording
 * Florian "Flo" Ongonga – engineering
 * Aidan Duncan – engineering assistance
 * Leandro "Dro" Hidalgo – mixing
 * Colin Leonard – mastering