Just Riadh

Riadh Belaïche (born 3 July 1998), also known by his pseudonym Just Riadh, is an Algerian-born French Internet celebrity and actor. In 2023, he plays the main character in the movie Sugar and Stars (À la belle étoile in French) and embodies the French pastry chef Yazid Ichemrahen.

Early life
Belaïche was born in Sidi Bel Abbès wilaya in Algeria. When he was eight, he moved to the Paris region with his family, living first in Drancy and later in Magny-le-Hongre. As a child, he dreamed of becoming a professional footballer.

Career
Under the pseudonym riadhtheone, Belaïche started making humorous videos on social networks when he was a teenager.

He collaborated in 2017 for the first time at age 18 with other social media personalities and appeared in the video Saïd & Paul: Les Gens sur Twitter ( People on Twitter) by Paul Darbos and Saïd Bengriche broadcast on YouTube. He stopped the videos to focus on his studies. After obtaining his baccalauréat, he went to a BTS but stopped to restart videos on social networks. A friend of him posted one of his videos on Facebook and it got millions of views. In November 2017, French rapper Booba also shares one of his videos on Instagram.

In 2020, Belaïche played the role of Wejdene's boyfriend in her music video clip Coco.

In 2021, he confronted his haters in the documentary J’aime pas Just Riadh (''I hate Just Riadh in English) made by the French media Brut on BrutX. ''

In 2022, he collaborated with several brands like Canal+, Puma, Paco Rabanne and LVMH and is elected influencer of the year 2022 by Stratégies magazine.

Belaïche has acted in several films and television series like 30 jours max ( 30 Days Left) (2020), Stalk (2021) or LOL, qui rit, sort! on Amazon Prime (2022). In 2022, he participated in the French reality game show Pekin Express: Duos de choc on M6 with his bestfriend.

In 2023, Belaïche acted as the main character of the movie À la belle étoile ( Sugar and Stars) and played the role of Yazid Ichemrahen, world champion of frozen desserts in 2014.