KIXW (AM)

KIXW (960 kHz "Talk 960") is a commercial AM radio station licensed to Apple Valley, California. It broadcasts a talk radio format and is owned by EDB VV License LLC. It calls itself "The High Desert's Talk Station". The studios and offices are on Hesperia Road in Victorville.

By day, KIXW is powered at 5,000 watts non-directional. At night, to protect other stations on 960 AM from interference, it reduces power to 20 watts. The transmitter is off Rincon Road in Apple Valley.

Programming
Most of KIXW's programs are nationally syndicated conservative talk shows. They include Brian Kilmeade and Friends, The Dan Bongino Show, The Sean Hannity Show, The Joe Pags Show, The Ben Shapiro Show, Coast to Coast AM with George Noory and Markley, Van Camp & Robbins.

Weekends feature repeats of weekday shows as well as The Ramsey Show with Dave Ramsey, At Home with Gary Sullivan, Somewhere in Time with Art Bell and Townhall Review. Most hours begin with an update from Fox News Radio.

Early years
On June 5, 1954, the station signed on as KAVR. The call sign stood for "Apple Valley Radio". The station was owned by Newton T. Bass, under the corporate name Apple Valley Broadcasting. KAVR was a daytimer, powered at 5,000 watts, but it had to sign-off at sunset.

In 1998, the station was sold to Crown Broadcasting. At the time, it aired an oldies format. It later switched to a talk radio format.

Controversial hosts
In the early 2000s, KIXW had a locally based talk program, "The Barb Stanton Show". The show was cancelled in mid-May 2007 after Ms. Stanton made comments on the air regarding what she perceived as the massive influx of Asian-Americans into the Victor Valley. The comments were prompted when she found out that a Victorville-based bank was about to be bought out by Pasadena-based East West Bank, owned by Dominic Ng, a third-generation Asian-American resident of Pasadena.

In 2019, KIXW was under fire once again when host Jeff Duran made controversial comments regarding non-binary and transgender teens. The host was fired and replaced by alternate local paid programming.