Kavita Radheshyam Animal Movement

The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam. Radheshyam held a naked photo shoot to spotlight cruelty against animals in India, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group. Unsatisfied with the way the organization worked, Kavita left and started KRAM.