Kool-Aid (song)

"Kool-Aid" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes, Dan Lancaster and Zakk Cervini, it was released as the sixth single from their seventh studio album Post Human: Nex Gen on 5 January 2024.

It is the first single by the band released since the departure of keyboardist, co-primary songwriter and producer Jordan Fish in December 2023.

Promotion and release
On 22 December 2023, the band announced that longtime keyboardist Jordan Fish had amicably departed the band. In the following statement, the band stated that Post Human: Nex Gen and the subsequent UK tour in January 2024 was still slated to go ahead, while simultaneously promising that new music was coming "very soon". Not long after, lead vocalist Oli Sykes would tease a snippet of a new song called "Kool-Aid" on his Instagram story. On 2 January 2024, the band officially confirmed "Kool-Aid" as the sixth single for the new record, they announced the following day that the song would be released on 5 January. They debuted the song live for the first time on their opening UK tour date at the Utilita Arena in Cardiff, Wales on 9 January.

Composition and lyrics
"Kool-Aid" has been described by critics as a metalcore song.

Personnel
Bring Me the Horizon
 * Oliver Sykes – lead vocals, production, composition, lyrics
 * Lee Malia – guitars, backing vocals, composition
 * Matt Kean – bass
 * Matt Nicholls – drums, composition

Additional personnel
 * Dan Lancaster – production, composition
 * Zakk Cervini – production, composition, mastering, mixing, programming
 * Julian Gargiulo – additional production, mixing, engineering
 * Dai Dai – additional production, composition
 * Phil Gornell – engineering assistant
 * Lucy Landry – backing vocals

Music video
The music video storyline for "Kool-Aid", directed by Jensen Noen & the band performance by Masaki Watanabe, was released on 28 February 2024.