Kyboe

KYBOE is a Dutch upscale fashion brand founded in 2007 by Dutchman Dick Sijmons, which sells watches with oversized dials and bright colors. In 2015, the company set up a U.S. based office in Boca Raton, Florida, when American investors Bell and Roos acquired a stake in the company.

History
Dick Sijmons began making bright, colorful and fashionable plastic watches in 2007, under the name Kyboe. After seeing a positive response within the Netherlands, they expanded the offerings to include more durable stainless steel cases. By 2008 the plastic watches were phased out entirely.

KYBOE started selling in the US in 2016.

New partnership
American businessman Marc Bell joined KYBOE in 2014 as a distributor, and in 2015 became a partner. Bell brought business partner Joseph Roos, an expert in retail and finance, in to the partnership.

Until 2018, the company was headquartered in Boca Raton, Florida, with additional operations in the Netherlands and Hong Kong.