LA7d

LA7d is an Italian free-to-air television channel owned by Cairo Communication.

The channel's programming is aimed at a female audience. The "d" contained in the name means "donna" (woman).

The channel's advertising is granted by Cairo Pubblicità.

History
The channel launched on 22 March 2010 with the film Don't Think About It and the theatrical show Il Milione - Quaderno Veneziano by Marco Paolini. Preceding the official launch was a video loop, still broadcast today during the night hours, set on board a train accompanied by the channel's official launch date, various names contained in the "d" in the logo and various famous quotes such as ''The only true voyage of discovery. . . would be not to visit strange lands, but to possess other eyes'' by Marcel Proust.

From 4 March 2013, together with sister channel La7, the channel moves to Cairo Communation.

On 15 July 2015, the channel was activated on Tivùsat and from 30 July on channel 34. On 29 September 2015, the HD broadcast starts in terrestrial mode on channel 529 carried by the Cairo Due mux in conflict with the numbering of its SD counterpart present in the TIMB 3 mux.

On 14 January 2016, following a reorganization of the Tivùsat numbering, the channel moves on channel 29.

From 18 July 2016, the SD channel is carried by the Cairo Due mux.

On 1 January 2017, the channel ends broadcast on the TIMB 3 mux.

On 3 January 2018, the HD version gets replaced by an SD copy until 3 April 2018.

On 28 December 2020, the channel's satellite version moves to MPEG-4 encoding and can therefore be only received by high-definition-enabled devices.

On 5 July 2021, the HD version gets removed from digital terrestrial television.

On 25 March 2022, the HD version gets removed from digital terrestrial television.

On 19 September 2022, the channel arrives on Sky, in HD, on channel 161.

On 29 April 2024, the channel has changed logo, graphics and programming, enriched with more than 1500 hours of television content, including Desperate Housewives.

Programming
The channel's programming includes a rebroadcast of part of La7's current and former programming, in the full style of a catch-up TV, along with programs aimed at female audiences.

Between late 2010 and early 2011, exclusive productions for the channel began. Alessandro Borghese and subsequently Simone Rugiati host from Mondays to Fridays Cuochi e fiamme. Alba Parietti, with Francesca Reggiani, hosts since 3 February 2011 the Alballoscuro talk show. Since 5 February 2011, Federica Ramacci hosts the Madama palazzo political talk show. Since 24 February 2011, Francesca Senette hosts Effetti personali. Michela Rocco di Torrepadula, hosts since 14 May 2011 Storie di grandi chef.