Lancia Pu+Ra HPE

The Lancia Pu+Ra HPE is a concept car revealed on April 15, 2023. It showcases the styling and technology of future production models, including the all new Ypsilon EV

Pu+Ra refers to the brand's new "pure and radical" design language, while HPE stands for "High Performance Electric" and commemorates the badge used by the Lancia Beta shooting brake.

Design
The three-pointed light front fascia is a reinterpretation of Lancia's signature grille, and the pattern is carried over to other parts of the car such as the hubcaps. The rear features a steep trunk lid and circular taillights, directly inspired by the Stratos. Even the paint colour, a shade called Progressive Green, is a modernized version of Flaminia's Azzurro Vincennes.

The cabin, designed in collaboration with Italian furniture company Cassina, uses sustainable materials, in line with the concept's eco-friendly philosophy.