Lasso (video sharing app)

Lasso was a short-video sharing app by Facebook. Lasso was launched on iOS and Android and was aimed at teenagers.

On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.

Features
The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.

Competition
Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018.