Latin Mafia

Latin Mafia is a Mexico indie pop band The trio group consists of brothers Milton, Emilio, and Mike de la Rosa. Their first single "Cuidad de las Lucas" was released in 2021 independently. While all their singles up to the end of 2023 have been independent, the group will be releasing future material from Rimas Entertainment, including their debut album later in 2024. Their biggest songs: Julieta, Sal Rosa, Flores, No Digas Nada have each surpassed over two million views.

2021–2022
During the Covid-19 Pandemic the brothers first appeared on the scene using the social media app, TikTok. They posted videos consisting of Emilio and Mike sitting in their bedroom as they did when they were children pretending to be in front of a huge audience. When their account received positive views, they included their other sibling Milton to help them release their first single, "Cuidad de las Lucas". Though they posted a song to their facebook account following their slow rise of likes, and when the brothers quickly reached more than 50,000 views they realized that they had talent. After, the release they updated their biography on TikTok to include "Three Brothers, two singers/one producer".

Their next two singles "Was humano" and "Julieta" were released during the same year, both reaching positive responses, both becoming instant hits. By the end of may 2022, they had sold more than 11,000 concert tickets in minutes, selling out the massive Olympic Velodrome in Mexico City.

2023–present
In 2024, it was announced that the band would be one of the artists to perform at Coachella, making it their international debut. Showcasing that the group has become one of "Mexico's top acts without a label or an album. After they will be performing at other music festivals including Lollapalooza Argentina, Lollapalooza Chile, Colombia's Estéreo Picnic, and Mexico's Tecate Pa’l Norte, with a debut album expected later this year. As of July 08, 2024 the group has reached nearly 874 million, an almost 150 million increase from the previous month.

Music style
Latin Mafia's music has been described as a reggaetón, R&B, trap, and house hybrid. In an interview Emilio stated "We are always exploring new music"