Lemon8

Lemon8 is a social media app owned by ByteDance. First launched in 2020, it has been likened to Xiaohongshu.

History
The app was first launched in Japan in May 2020 and hit 1 million downloads in March 2022. It launched in the United States and United Kingdom in February 2023 following restrictions on TikTok in the United States, resulting in it becoming one of the most-download apps on the US App Store a month later. The app is listed under the Singapore-based Heliophilia Pte Ltd.

Content
Content on the app has been described as "a cross between Instagram and Pinterest".

Reception
US lawmakers have expressed concerns with Lemon8 due to its connection with ByteDance, the parent company of TikTok. Lindsay Gorman has stated "it has to do with gathering information on users and it has the same ownership structure, being a child of ByteDance, so I think the same issues are going to come up".