Line Friends

Line Friends (stylized as LINE FRIENDS) are featured characters, invented by South Korean designer Kang Byeong Mok, based on the stickers from diverse applications of the South Korean internet search giant Naver Corporation and the Japanese messaging app Line. Released in 2015, the characters are used in various products, animations, games, cafes, hotels and theme parks. In addition to its online presence, physical stores featuring Line Friends have opened in cities around the world. The brand has currently managed by its subsidiary Line Friends Corporation since 2015.

Establish an independent brand company
In January 2015, in order to further enhance the character brand value, the independent business LINE FRIENDS International Cartoon Image Brand Company was established, which is a subsidiary of NAVER. LINE FRIENDS has so far launched various cooperative products with international brands around the world in more than 5,000 character products, animations, games, cafes, restaurants, theme parks and other fields, and has launched various cooperative products in New York, Los Angeles, Tokyo, Chengdu and Nanjing. Hong Kong, Bangkok, Taipei, Seoul, Indonesia and other places to open physical stores.

In addition to the 11 popular characters that LINE stickers currently have, LINE FRIENDS' latest project "FRIENDS CREATORS" has jointly launched a new series of cartoon images with Korean idol group BTS and Chinese idol Wang Yuan. Currently, there are four series of cartoon characters: BT21, ROY6, WDZY and TRUZ.

Brown and Friends
The original Line characters were created by South Korean designer Kang Byeongmok, also known as "Mogi" in 2011.


 * Cony, Brown, Moon and James (added in 2011)
 * Boss, Jessica and Sally (added in 2013)
 * Leonard and Edward (added in 2014)
 * Brown's younger sister Choco and her best friend Pangyo (added in 2016)
 * Sally's friends Elly, Louie and Ari (added in 2020)

Character information

 * Brown: Silent but has a warm heart. His expressionless face is charming, as a friend of everyone who expresses his mind more than words. He seems he doesn't care much. But, he has a shoulder to share and has a big heart to hear you. He loves Cony who is full of energy, and always there for his little sister Choco.
 * Cony: She is bright, cheerful, and full of passion. She gets super excited when she's with her beloved Brown. Cony's always curious and likes challenging new things, so she often makes her friends.
 * Sally: With her unexpected charm, cute little Sally brings joy to her friends full of bright and wild ideas. Don't be fooled by her cuteness, she might reveal the other side of her you've never expected!
 * Choco: Sweet, lovely Choco who loves fashion and sweets. She is shy like her brother Brown, but once you get to know her, she gets along well even with Brown's friends.
 * Moon: A funny guy whose face looks just like the full moon. No one knows where he came from, but he brings cheerful laughter to his friends with his wit and great humor.
 * Leonard: Sentimental Leonard likes to sing along with the sound of rain. He also loves to hang out with Sally and Edward, the so-called tiny little trio.
 * James: Beautiful blonde-haired James who loves himself the most. He may seem cool and chic, but to tell the truth, he's delicate and fragile.
 * Boss: Loud and wild Boss is an ordinary salaryman. He shows up out of nowhere and gives good laughs to people.
 * Edward: Edward is brilliant and always curious. He's also a racer who has a thirst for speed and an adventurer who dreams of the day becoming a butterfly!
 * Jessica: Smart and sassy Jessica. She always gives clear and punchy answers to friends who want to chat about things.
 * Pangyo: Our sluggish friend Pangyo, who likes to think and make interesting stuff. He is always content and has a smile on his face.

BT21
BT21 is the first presentation from FRIENDS CREATORS, a project formed to create new characters for the Line Friends series. South Korean boy group BTS was the first artist of this project, and the main theme of the project is to show the connection between BTS and Line Friends in terms of popularity in the world. It comprises eight special characters created by South Korean boy group BTS. The character designs were based on original ideas and sketches by the group's members. Videos of BTS designing BT21 were uploaded to the official BT21 channel on YouTube.

The name "BT21" is a combination of the group's name BTS and the 21st century. Member Suga commented that the name should represent both BTS and the 21st century, so they would live for the next 100 years.

BT21 was officially launched by Line Friends in October 2017.

In 2023, IPX Corporation had the rights to BT21, while Line Friends had less than before. Owned the rights to BT21, while Line Friends has some rights.

Character information

 * Koya was created by RM. He is a baby blue koala with a violet nose and removable ears that fall off when he is shocked. Described as a deep thinker, Koya lives in the Eucalyptus forest and is always asleep.
 * RJ was created by Jin. He is a kind, loving, and compassionate white alpaca who always wears a red scarf. When it is cold, he sometimes puts on a light gray parka. RJ originated from Machu Picchu, hates shaving his fur, and loves cooking and eating.
 * Shooky was created by Suga. His character is an extremely savage, mischievous, little chocolate chip cookie who is afraid of milk. He leads a cookie team called the Crunchy Squad.
 * Mang was created by J-Hope. He is a baby purple chipmunk that keeps his face concealed in the horse-faced mask with a heart-shaped nose that he always wears. Mang loves to dance. In 2023, Mang took off his mask and revealed his face.
 * Chimmy was created by Jimin. His character has been described as a "passionate" puppy whose tongue is always hanging out. Chimmy wears a yellow hoodie and loves to play the harmonica. He does not remember his past.
 * Tata was created by V. He is a curious crown prince from Planet BT who spreads love across the universe. He has supernatural powers; a stretchy, hyper-elastic body; a red heart-shaped head atop a blue body with yellow polka-dots.
 * Cooky was created by Jungkook. His character is a cute, but tough pink bunny with one bold eyebrow and a white heart-shaped tail who wants to be strong and loves his body "like a temple". He loves boxing.
 * Van is Tata's AI robot. Half of his body is gray with an "X" eye, and the other half is white with an "O" eye. He is BT21's protector and was created by RM to represent BTS' fandom, A.R.M.Y.

ROY6
ROY6 is a character brand created by Chinese Millennial idol Roy Wang, in collaboration with the global character brand, Line Friends. China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step, starting from initial sketches and storytelling to product planning. Videos of Roy Wang designing ROY6 are uploaded on the ROY6 YouTube Channel.

ROY6 was officially released by Line Friends in November 2018.

Character information

 * Royan is a lion-looking sun that descended upon the earth from the sky, and gives splendid sunlight to the people with his shiny mane.
 * Eddy is a cheerful Samoyed dog who simply loves being next to someone who needs courage and gives them a surprise hug.
 * Long Long is a young and small dragon with an iridescent fin, Long Long brings luck to people and summons meteor showers with his magic wand.
 * Loudy is a chatty cloud, that admires the earth more than the sky.
 * T-2000 is a clumsy but adorable robot, T-2000 shows people the future, which they hope to see on the screen.
 * Baobao Tree is a mysterious wish-bearing tree, Baobao provides a place of rest for everyone.

ChiChi
Blackpink member Jisoo designed the new character named ChiChi, in collaboration with Nexon's kart racing game KartRider Rush+ and Line Friends. ChiChi is a rabbit character based on Jisoo's nickname "Tuttle Rabbit Kim," which is well-known by fans.

Anime
Two anime series, LINE OFFLINE and LINE TOWN, were produced in 2013, picturing the Line Friends as employees for the fictional Line Corporation.

LINE Offline
Line Offline is an animated series created by Shogakukan Productions, based on salaryman characters working at "Line Corporation". All 114 episodes last about three minutes. The series was aired from January 8, 2013, to October 1, 2013.

The episodes of Line Offline are not connected. The idea behind the series is to represent the ordinary life of company employees (in this case Line's employees, hence the name "Line Offline"), in which every small problem could lead to awkward and hilarious situations that require some effort to restore the status quo.

Most characters from Line Offline are part of Line's universe (the characters who are shown in the animated series are also Line Friends, and can be seen by users in Line Messaging App and used as emoticons).

Characters

 * Cony (voiced by Aki Kanada in the Japanese dub and Sarah Hauser in the English dub) is a rabbit with a pleasant personality. She likes to go on a diet.
 * Brown is a Canadian bear who likes salmon a lot. He is silent and has a crush on Cony. He becomes scared when he gets angry, and notes appear when he feels good.
 * Moon (voiced by Toshiyuki Morikawa in the Japanese dub and Michael Pizzuto in the English dub) is a manjū-shaped-headed man who loves the moon. His interest is playing video games. He sometimes tricks his friends when he is bored. His father is an adventurer.
 * James (voiced by Yūto Kazama in the Japanese dub and Daniel Garcia in the English dub) is a narcissist with long, blonde hair. He is obsessed with his appearance and is afraid of high places.
 * Jessica (voice by Sachi Kokuryu in the Japanese dub and Catherine Fu in the English dub) is a cat who is knowledgeable about fashion and loves to cook a lot. She is Cony's best friend.
 * Sally (voiced by Atsuko Enomoto in the Japanese dub and Catherine Fu in the English dub) is a chick who usually helps her friends. She often stays in the windmill tree hollow in the park. She likes karaoke.
 * Boss/Mister (voiced by Nobuo Tobita in the Japanese dub and Michael Pizzuto in the English dub) is an almost completely bald middle-aged man with glasses. He appears as many different identities in every episode.
 * Leonard (voiced by Megumi Han in the Japanese dub and Jesse McCartney in the English dub) is a little frog boy who looks up to Moon. He refers to Moon as an "elder brother". ("Longing For")
 * Edward is a green caterpillar with a cap who often stays by Sally's side.
 * Cob Taro (voiced by Nobuo Tobita) is a cobra with a Mohawk hairstyle and an eye patch that escaped from the zoo and now has a part-time job at the burger shop.
 * Dorothy (voiced by Chie Kōjiro) is a hen who likes to take gossips. Cony fears her.
 * Mr. Kinoko (voiced by Mitsuru Ogata) is a beaver who owns a mushroom dish restaurant and can cook mushroom dishes very well. Kinoko is the Japanese word for mushrooms.

Opening theme

 * "AIUEOngaku" by Greeeen

Ending theme

 * "Millefeuille Nights" by Shōko Nakagawa
 * "Marshmallow" by Kerakera

LINE Rangers
Line Rangers is an animated miniseries created to tie in with the Line Rangers mobile game, which featured the Line Friends characters. It originally premiered as shorts on the Line Global YouTube Channel in 2015. It was aired as a miniseries on Cartoon Network Korea in July 2018. An English dubbed version went up on Amazon Prime in North America on July 20, 2018.

Brown & Friends
On December 12, 2019, Netflix collaborated with Line Friends to create an original animated series based on the characters from Brown & Friends. All the episodes from the first season, including 3 special episodes based on seasonal occasions, such as Halloween and Christmas, released on December 29, 2022.

Unnamed anime television series
On May 15, 2023, it was announced that the fourth generation of the LINE Creators Support Program would inspire an anime television series adaptation that would premiere on CBC TV in 2024.

Products

 * Friends (smart speaker) – with Brown and Sally as the speaker's appearance
 * LINE FRIENDS x Sailor (fountain pens) – Sailor Pens produces fountain pens of Brown and Sally in their Pro Gear Slim size with 14K gold nib choices of EF, F, MF, M, and B. The pens are exclusive to the North American market and were announced in July 2022.

Physical stores
Apart from its online store, physical stores have been opened in Hong Kong (Hysan Place), Chengdu (Sino-Ocean Taikoo Li), Nanjing (Katherine Park), Los Angeles (Hollywood Boulevard), and New York City (Times Square).

The popularity of Line Friends in China surged in 2016. During that one year, six physical storefronts were opened. At one time, there were as many as twelve of them in different cities in China. As their segment of the market became increasingly crowded, however, Line Friends began to phase out its physical presence in China by closing down shops. As of May 2021, only the Chengdu and Nanjing stores remained open.

Collaborations
On November 21, 2019, it was announced on the official Brawl Stars YouTube channel that Brawl Stars would collaborate with Line Friends, adding new skins based on Line Friends characters.