List of Australian and New Zealand advertising characters

Many advertising characters used as mascots and characters by companies in Australia and New Zealand are similar to those used in the United States and the United Kingdom. There are, however, quite a number that are unique to these two nations.

Many advertisements shown on New Zealand television are made in Australia, and many Australian and New Zealand companies operate similar businesses on both sides of the Tasman Sea. As such, there is considerable overlap in advertising characters and mascots found in the two countries.

The following is a list of notable mascots and characters created specifically for advertising purposes in Australia and New Zealand, listed alphabetically by the product they represent.