List of Coca-Cola slogans



The Coca-Cola Company has used various advertising slogans since its inception in 1886.

United States (also Canada, UK, and Ireland)
(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.)
 * 1886 – Drink Coca-Cola
 * 1905 – Coca-Cola revives and sustains.
 * 1906 – The Great National Temperance Beverage.
 * 1908 – Good til the last drop.
 * 1910 – Whenever you see an Arrow think of Coca-Cola
 * 1917 – Three million a day.
 * 1922 – Thirst knows no season.
 * 1923 – Enjoy thirst.
 * 1924 – Refresh yourself.
 * 1925 – Six million a day.
 * 1926 – It had to be good to get where it is.
 * 1927 – Pure as Sunlight.
 * 1927 – Around the corner from anywhere.
 * 1928 – Coca-Cola ... pure drink of natural flavors.
 * 1929 – The pause that refreshes.
 * 1932 – Ice-cold sunshine.
 * 1938 – The best friend thirst ever had.
 * 1938 – Thirst asks nothing more.
 * 1939 – Coca-Cola goes along.
 * 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
 * 1942 – The only thing like Coca-Cola is Coca-Cola itself.
 * 1945 – Passport to refreshment.
 * 1947 – Coke knows no season.
 * 1948 – Where There's Coke There's Hospitality.
 * 1949 – Along the Highway to Anywhere.
 * 1952 – What you want is a Coke.
 * 1954 – For people on the go.
 * 1956 – Coca-Cola... makes good things taste better.
 * 1957 – Sign of good taste.
 * 1958 – The Cold, Crisp Taste of Coke.
 * 1959 – Be Really Refreshed.
 * 1963 – Things go better with Coke.
 * 1969 – It's the Real Thing. (see also "I'd Like to Buy the World a Coke")
 * 1975 – Look up, America.
 * 1976 – Coke adds life.
 * 1979 – Have a Coke and a smile (see also "Hey Kid, Catch!")
 * 1980 – Coke is it!
 * 1985 – America's real choice
 * 1985 – We've Got a Taste for You
 * 1986 – Red, White & You (for Coca-Cola Classic)
 * 1986 – Catch the Wave (for New Coke)
 * 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
 * 1988 – Can't Beat the Feeling
 * 1989 – Official Soft Drink of Summer
 * 1990 – Can't Beat The Real Thing.
 * 1993 – Always Coca-Cola.
 * 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
 * 1998 – Born to be red. (US)
 * 1998 – Coca-Cola always the real thing! (UK)
 * 1999 – Coca-Cola. Enjoy.
 * 2001 – Life tastes good.
 * 2003 – Real.
 * 2005 – Make It Real.
 * 2006 – The Coke side of life
 * 2009 – Open Happiness
 * 2016 – Taste the Feeling
 * 2020 – Turn Up Your Rhythm
 * 2020 – Together Tastes Better
 * 2020 – Open like never before
 * 2021 – Real Magic

Australia/New Zealand
(Coca-Cola has been in Australia since 1938, and around the same time for New Zealand. )
 * 1961 – "Be refreshed"
 * 1964 – "Things go better with Coke"
 * 1972 – "It's the real thing"
 * 1977 – "Coke adds life"
 * 1980 – "Smile"
 * 1982 – "Coke is it!"
 * 1989 – "You Can't Beat the Feeling"
 * 1993 – "Always Coca-Cola"
 * 2000 – "Enjoy"
 * 2001 – "Life tastes good"
 * 2004 – "Real"
 * 2005 – "As it should be"
 * 2007 – "The Coke side of life"
 * 2008 – "Real taste. Uplifting refreshment"
 * 2010 – "Open Happiness"
 * 2011 – "Share A Coke"
 * 2013 – "Real Taste. Uplifting Refreshment"
 * 2016 – "Taste The Feeling"
 * 2020 – "Together Tastes Better"
 * 2021 – "Real Magic"

Spain

 * 1929 – La pausa que refresca ('The Pause That Refreshes')
 * 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
 * 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
 * 1970 – La chispa de la vida ('It's The Real Thing')
 * 1976 – Coca-Cola da más vida ('Coke gives more life')
 * 1982 – Coca-Cola es asi ('Coke is it')
 * 1987 – Sensación de vivir ('You Can't Beat the Feeling')
 * 1993 – Siempre Coca-Cola ('Always Coca-Cola')
 * 2000 – Vívela ('Live It')
 * 2001 – La vida sabe bien ('Life Tastes Good')
 * 2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
 * 2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
 * 2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
 * 2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
 * 2009 – Destapa la felicidad ('Open Happiness')
 * 2016 – Siente El Sabor ('Taste the Feeling')
 * 2021 – "Real Magic"

Latín America

 * 1929 – La pausa que refresca ('The Pause That Refreshes')
 * 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
 * 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
 * 1970 – La chispa de la vida ('It's The Real Thing')
 * 1976 – Coca-Cola da más vida ('Coke gives more life')
 * 1979 – Coca-Cola y una sonrisa ('Coke and a Smile')
 * 1982 – Coca-Cola es asi ('Coke is it')
 * 1987 – Es sentir de verdad / Viva la sensación (Mexico) ('You Can't Beat the Feeling')
 * 1993 – Siempre Coca-Cola ('Always Coca-Cola')
 * 2000 – Vívela ('Live It')
 * 2001 – La vida sabe bien ('Life Tastes Good')
 * 2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
 * 2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
 * 2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
 * 2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
 * 2009 – Destapa la felicidad ('Open Happiness')
 * 2016 – Siente El Sabor ('Taste the Feeling')
 * 2021 – Magia de verdad ('Real Magic')

Hungary

 * 1989 – Csúcs ez az érzés ("You Can't Beat the Feeling")
 * 1993 – Mindig Coca-Cola ("Always Coca-Cola")
 * 2000 – Coca‑Cola. Érezd ("Coca-Cola. Enjoy")
 * 2001 – Élni jó ("Living is good")
 * 2006 – Az élet Coke oldalán ("The Coke Side of Life")
 * 2009 – Nyiss a Boldogságra ("Open Happiness")
 * 2016 – Kóstold meg az érzést ("Taste the Feeling")
 * 2021 – "Real Magic"

India
(In Hindi)
 * "Always the Real Thing!"
 * ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!, 'Cold means Coca-Cola!')
 * पीओ सर उठा के (Pī'ō sar uṭhā kē, 'Drink with pride')
 * जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!, 'Whatever you wish will come true, enjoy Coca-Cola!')
 * "Open Happiness"
 * ('Coke opens, the conversation starts')
 * "Taste The Feeling"
 * "Say it with Coke"
 * "Real Magic"
 * "Real Magic"

Indonesia / Malaysia

 * 1970 – Minumlah Coca-Cola ('Drink Coca-Cola')
 * 1982 – Coca-Cola Tentu! (Indonesia), Tentulah Coca-Cola (Malaysia) ('Coke is it!', 'Coca-Cola is it!')
 * 1990 - Nikmatnya Tak Terhingga! ('You Can't Beat the Feeling')
 * 1993 – "Always Coca-Cola"
 * 2000 – Semangat Coca-Cola ('Coca-Cola Enjoy')
 * 2001 – Rasakan Semangat Hidup ('Life Tastes Good')
 * 2003 – Segarkan Harimu ('Refresh Your Day')
 * 2004 – Segarnya Mantap ('Feel Refreshed')
 * 2006 – Rasakan Hidup ala Coca-Cola ('Feel Alive on The Coke Side of Life')
 * 2007 – Hidup ala Coca-Cola ('Live on The Coke Side of Life')
 * 2008 – Brrr... Hidup ala Coca-Cola ('Brrr... Live on The Coke Side of Life')
 * 2008 – "Coca-Cola Zero no sugar" ('Great Taste, Zero Sugar') (for Coca-Cola Zero)
 * 2009 – Buka Coca-Cola, Buka Semangat Baru ('Open Coca-Cola, Open Happiness')
 * 2009 – Buka Semangat Baru ('Open Happiness')
 * 2010 – Segarkan Semangatmu ('Refresh Your Spirit')
 * 2013–2017 – Buka Semangat ('Open Happiness')
 * 2015 – Nikmati Coca-Cola Bersama ('Share A Coke')
 * 2015 – Nikmati Segarnya Coca-Cola Bersama ('Share A Coke')
 * 2016 – Rasakan Momennya ('Feel The Moment')
 * 2017 – Coca-Cola Brrr... Rasakan Momennya ('Coca-Cola Brrr... Feel The Moment')
 * 2017 – Buka Momennya ('Open The Moment')
 * 2017 – Rasai Semangatnya
 * 2020 – Hidupkan Semangatmu ('Live on Your Spirit')
 * 2020 – Hidupkan Rentakmu ('Live Your Beat')
 * 2020 – Bersama Berasa Lebih ('Together Tastes Better')
 * 2021 – Rasakan Keajaiban ('Real Magic' or 'Feel The Magic')

Israel

 * 1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling)
 * 1994 - תמיד קוקה קולה (Always Coca-Cola)
 * 2007 – לאהוב את החיים (, 'Love the Life')
 * 2016 – טעם החיים (, 'The Taste of Life')
 * 2021 – "Real Magic"

Italy

 * 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
 * 1963 – Tutto è meglio con Coca Cola (Everything is better with Coke)
 * 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
 * 1969 – Coca Cola da più vita (The Real Thing)
 * 1982 – Coca-Cola di più (Coke is it)
 * 1987 – Sensazione unica (You can't beat the feeling)
 * 1993 – Sempre Coca-Cola (Always Coca-Cola)
 * 1999 – Enjoy
 * 2001 – Life tastes good
 * 2006 – Taste the coke side of life
 * 2007 – Make every drop count
 * 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
 * 2009 – Stappa la felicità (Open Happiness)
 * 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
 * 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
 * 2011 – Open Happiness
 * 2013 – Stappa la felicità (Open Happiness)
 * 2016 – Taste The Feeling
 * 2021 – "Real Magic"

Japan

 * 1962 – スカッとさわやかコカ・コーラ (, 'Sparkling and refreshing Coca-Cola')
 * 1976 – Come on in. (Drink) Coke.
 * 1980 – Yes Coke Yes
 * 1985 – Coke is it.
 * 1987 – I feel Coke.
 * 1991 – さわやかになるひととき. (, 'A moment that refreshes')
 * 1993 – Always Coca-Cola
 * 2000 – Enjoy
 * 2001 – No Reason
 * 2004 – Special Magic
 * 2007 – The Coke Side of Life
 * 2010 – Open Happiness
 * 2012 – Refreshing & Uplifting
 * 2016 – Taste The Feeling
 * 2021 – "Real Magic"

Pakistan

 * ('Only Coca Cola makes everyone happy')
 * ('Open Happiness')
 * ('Eat Drink Live')
 * ('Come Eat Together')
 * ('Drink in Excitement')
 * ('Fun of every Moment')
 * ('O Tyrant! Feed me Coca-Cola')
 * 2017 – ('Taste The Feeling')
 * 2021 – "Real Magic"

Philippines

 * 1912 – Drink Coca Cola
 * 1923 – Enjoy Life
 * 1954 – Ice Cold Coca Cola
 * 1971 – I'd Like To Buy The World A Coke
 * 1976 – Coke Adds Life
 * 1982 – Coke Is It!
 * 1988 – Can't Beat The Feeling
 * 1991 – Coca Cola Is It!
 * 1994 – Always Coca-Cola
 * 1998 – Nothing refreshes like the real thing.
 * 2000 – Enjoy Coca Cola
 * 2001 – Buti na lang, nag Coca-Cola ka muna.
 * 2003 – Coke Ko To!
 * 2005 – Kasama ka.
 * 2006 – Buhay Coke Buksan Mo!
 * 2008 – "Great Taste, Zero Sugar" (for Coca-Cola Zero)
 * 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
 * 2010 – Open Happiness
 * 2011 – Coke Mismo!
 * 2012 – 100 Taon ng Saya Sa Coke!
 * 2013 – Sino Napasaya Mo Today?
 * 2013 (Christmas) – Coke With Names!
 * 2014 – Breaktime is Coca-Cola Time
 * 2014 – Share A Coke Sa Saya
 * 2015 – Mag Coke Timeout Na!
 * 2015 (Christmas) – Ngayong Pasko, Anong Wish Mong Moment?
 * 2016 – Taste The Feeling
 * 2020 – Together Tastes Better
 * 2021 - Real Magic

Poland

 * 1971 – Coca-Cola orzeźwia". ('Coca-Cola refreshes')
 * 1982 – Coca-Cola to jest to! – Agnieszka Osiecka ('Coke is it!')
 * 1993 – Zawsze Coca-Cola ('Always Coca-Cola')
 * 2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics.
 * 2007 – Witaj po radosnej stronie życia ('Welcome to the Coke side of life')
 * 2011–2017 – Otwórz Szczęście ('Open Happiness')
 * 2017 – Spróbuj ('Taste The Feeling')
 * 2021 – Prawdziwa Magia ('Real Magic')

Russia

 * 1993 – Всегда Coca-Cola (, 'Always Coca-Cola')
 * 2010 – Coca-Cola идет в дом!" (, 'Coca-Cola is going to the house!')
 * 2011–2015 – Открой Счастье" (, 'Open Happiness')
 * Вливайся!"
 * 2016 – Попробуй. Почувствуй! ('Taste The Feeling')
 * 2021 – Магия Момента ('Magic Moments')

Czech Republic

 * 1982? – ("This is it!")
 * 1990 – ("The Real Thing!")
 * 1994 – ("Always Coca-Cola")
 * 1994 (Special) – ("All of them are Yo-yo")
 * 1995 – ("Refreshment you have yet to experience!") (for Coca-Cola Light)
 * 1996 (Special) – ("World partner of the Olympics")
 * 1996 – ("Live differently!") (for Coca-Cola Cherry)
 * 1996 (Christmas) – ("Coca-Cola, the real Christmas refreshment")
 * 1997 (Special) – ("Coca-Cola Is Good With Food")
 * 1997 – "(Surprise under every cap")
 * 1997 (Christmas) – ("The real Christmas refreshment")
 * 1998 – ("Quenches thirst, refreshes mind")
 * 1998 – ("Just for the feeling") (for Coca-Cola Light)
 * 1999 (Special) – ("Refresh yourself and win!")
 * 200x – ("Real taste. Zero sugar") (for Coca-Cola Zero)
 * 2000–2002 – ("Enjoy!")
 * 2001 (Christmas) – ("Enjoy the real Christmas refreshment")
 * 2002 – ("A taste the whole world loves")
 * 2002–2003 (Special) – ("Refresh yourself in one shot")
 * 2003 – ("Chihuahua! Together on one wave!")
 * 2003 (Christmas) – ("The real Christmas refreshment")
 * 2004 – ("Always Refreshes")
 * 2006 – ("Enjoy life with happiness")
 * 2006 – ("Irresistible taste") (for Coca-Cola Light)
 * 2007 (Christmas) – ("Pass On The Christmas Spirit")
 * 2008 (Christmas) – ("Christmas with taste")
 * 2009 – ("Open joy")
 * 2012 – ("Real taste. Zero sugar. Possible?") (for Coca-Cola Zero)
 * 2016 – "Taste the Feeling"
 * 2021 – "Real Magic"