List of abbreviations for market segments

Some market segments are referred to by acronyms and initials:

Customer segments

 * DINKY – Double income no kids
 * SOHO – Small office, home office
 * VSB – Very small business
 * SMB – Small medium business / SME – Small and medium enterprise
 * VALS – Values attitude and life-styles
 * LOHAS – Lifestyles of health and sustainability
 * LOVOS – Lifestyle of voluntary simplicity
 * OINKY - One income no kids yet
 * SAM – Segmented addressable market
 * VLE – Very large enterprise
 * Kippers- ((kids in parents pockets eroding retirement savings))

Market/product segments

 * BPO – Business process outsourcing
 * Comms – Communications sector
 * DIY – Do It yourself market
 * FMCG – Fast-moving consumer goods
 * FSS – Financial services sector
 * HoReCa – Hotel, restaurant, café
 * H&LS – Health and life sciences
 * ICT – Information & communication technology
 * RPO – Recruitment process outsourcing
 * ECS - Engineering and Construction Services