List of marketing terms

Many terms are used in the marketing field.


 * AIDA (marketing)
 * Arrow information paradox
 * Attack marketing
 * Bargain bin
 * Business-to-business
 * Business-to-consumer
 * Business-to-government
 * Cause marketing
 * Copy testing
 * Cost per conversion
 * Customer lifetime value
 * Customer relationship management
 * Decision making unit
 * Disintermediation
 * Double jeopardy (marketing)
 * Double loop marketing
 * Emotional branding
 * Engagement (marketing)
 * Facelift (product)
 * Fallacy of quoting out of context
 * Fine print
 * Flighting (advertising)
 * Growth Hacking
 * Heavy-up
 * Inseparability
 * Intangibility
 * Integrated marketing communications
 * Low-end market
 * Marketing communications
 * Marketing experimentation
 * Marketing exposure
 * Marketing information system
 * Marketing mix for product software
 * Marketing speak
 * Megamarketing
 * Name program
 * Networks in marketing
 * Next-best-action marketing
 * Nielsen ratings
 * Out-of-box experience
 * Perishability
 * Permission marketing
 * Price Analysis
 * Product lifecycle
 * Product lifecycle management
 * Promoter (entertainment)
 * Q Score
 * Relational goods
 * Representative office
 * Response rate ratio
 * Return on investment
 * ROMI (return on marketing investment)
 * Science-to-business marketing
 * SEO – search engine optimization
 * Share of Wallet
 * Soft launch
 * Solutions Marketing
 * SONCAS
 * Sports Entertainment
 * Square inch analysis
 * Sweeps period
 * Top of mind awareness
 * Venture Marketing
 * Visual merchandising
 * White label