Lorraine Twohill



Lorraine Twohill is an Irish marketer who is the CMO of Google.

Early life
Lorraine Twohill is originally from Ireland. She attended Dublin City University and graduated with a joint honors degree in International Marketing and Languages. She currently lives in Palo Alto, California.

Career
After graduation, Twohill worked as a brand manager for Burns Philp from 1992 to 1995. In 2000, she became the head of marketing at Dreamticket.com in London, and in 2001 she joined the European travel site Opodo also in the same role. In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009.

Incognito Controversy
Google agreed to destroy billions of records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately in its Chrome browser’s incognito mode. In 2019, Twohill wrote to CEO Sundar Pichai, “We are limited in how strongly we can market Incognito because it’s not truly private, thus requiring really fuzzy, hedging language that is almost more damaging.”

Boards
Twohill served on the board of Williams-Sonoma, Inc. from January 2012 to May 2017, and was named Adweek’s Grand Brand Genius.

Twohill currently serves on the board of Palo Alto Networks since April 2019.