Lovin on Me

"Lovin on Me" is a song by American rapper Jack Harlow. It was released through Generation Now and Atlantic Records as a single on November 10, 2023. Harlow wrote the song with producers Oz, Sean Momberger, and Nik D, alongside Nickie Jon Pabón and Reginald Nelton. The song samples the 1995 R&B track "Whatever (Bass Soliloquy)" by Cadillac Dale. Prior to its release, a snippet of the song went viral on TikTok. The music video for the song was released the same day.

Background and release
Harlow originally teased "Lovin on Me" in November 2023, through a snippet on TikTok, which went viral. On November 6, he announced the single would be releasing later in the week. The announcement accompanied news Harlow would embark on "No Place Like Home", a six-city tour exclusive to his home state of Kentucky.

The single and its accompanying music video were both released on November 10, 2023, with Harlow declaring "Lovin on Me" as the beginning of a "new era" for his career.

Composition and lyrics
"Lovin on Me" is a pop rap track. It samples the 1995 R&B song "Whatever (Bass Solique)" by Cadillac Dale, repurposing its chorus. Lyrically, the single opens with "I'm vanilla baby / I'll choke you, but I'm no killer baby". On its verses, Harlow raps flirtatiously toward a potential lover.

Music video
Directed by Aidan Cullen, an accompanying music video was released concurrently with the single. Sporting a mullet and against multicolored backgrounds, Harlow is featured wearing a Wu-Tang Clan t-shirt, a Haunted Starbucks football jersey and New Balance joggers. He is also seen dancing along with his friends, as well as cuddling a puppy.

Critical reception
The single was positively reviewed by Hershal Pandya of Vulture who wrote that the song is an earworm, stating "Harlow rides the pocket of the song's hyphy percussion with charismatic ease". Comparing the beat to "vintage Too $hort", Pandya added that the single's accompanying music video was "chock-full of all the quintessential Harlow-isms that make him such a divisive figure", including "groan-worthy bars", "doing something annoyingly on brand like cuddling a puppy", "a surprisingly nimble flow and impeccable beat selection".

Commercial performance
"Lovin on Me" debuted at number two on the Billboard Hot 100, reaching number one the following week. It is Harlow's third overall number-one song and second solo, as well as his fourth top five overall. The track spent six weeks at number one, surpassing the run at the top of his 2022 single "First Class".