Loving U

Loving U is the first summer special album by South Korean girl group Sistar. It was released on 28 June 2012 by Starship Entertainment and distributed by LOEN Entertainment, with the song of the same title used as the promotional song. It is listed as a summer special album and contains two new songs, "Loving U" and "Holiday", and five remixes of the group's past hit-singles.

Background
On 11 June, Starship Entertainment announced that the group will be releasing a summer special album by the end of June. On 16 June, it was stated that the group was spotted in Hawaii recording a music video. On 28 June, the extended play and music video were released simultaneously.

Composition
The extended play is composed of seven tracks: two new songs and five remixes of the group's previously title tracks. "Loving U" and "Holiday" were both written and produced by Duble Sidekick. "Loving U" is the lead song, which makes attractions by the strong beats and fresh lyrics. "Holiday" is the second single of the album. It is close to electronic synthpop. The songs "Push Push" and "So Cool" were remixed by DJ Robato. "Alone" and "Ma Boy" were remixed by Smells. "How Dare You" was remixed by Demicat.

Music video
A teaser of the music video for "Loving U" was released on 25 June, on Starship Entertainment's YouTube account. The full music video was released on 28 June, along with the EP, simultaneously. It was also revealed that the music video costed about 200 million won ($169,000 USD) and was recorded in Hawaii.

Promotions
The first performance of the song "Loving U" was on the 2012 Mnet 20's Choice Awards, realized on 28 June 2012. The TV promotions started on 29 June, on KBS' Music Bank. The group received their seventh and eight music show award on the same music program respectively. The song will be also promoted on the shows Music Core, Inkigayo and M! Countdown with some performances having an intro mash-up of the albums remixes for "Alone", "How Dare You" and "So Cool". The group released on 24 July the second single "Holiday".