Lucas Lira

Lucas Lira Soares (born April 16, 1994), is a Brazilian YouTuber, businessperson, and influencer. He gained popularity through his vlogs on the YouTube channel Invento na Hora, where he showcases his daily life with humor, often featuring his partner and child.

Biography and career
Lucas Lira, born in North Samambaia, is the creator of the "Invento na Hora" channel, one of the top 100 YouTube channels in Brazil. When he finished high school, he took a technical course in web design. He also worked as a photo editor, shop assistant and lottery assistant. After this period, he decided to create a YouTube channel. In 2010, Lucas Lira Soares wanted to be an influencer, but he did not own a camera to record videos. Finally, in 2012, Lira was able to acquire a camera, which helped for him as he was able to start the channel Invento na Hora. The channel's name came from the fact that he did not plan any scripts for the videos. The name of the channel translates to "I invent on the spot". Glasses, bandanas and caps were part of the channel's early identity, though he later stopped using them.

In 2014, Lucas Lira made an appearance on Phenomenon of the Internet, a segment on the Eliana program on SBT. This opportunity arose after one of his videos from 2013 had gone viral on the web. Although he did not win the competition, his presence generated considerable buzz and he even reached one of the top spots in Twitter's Trending Topics. This gave Invento na Hora more visibility and in November 2014, Lucas Lira reached 1 million subscribers.

Because of his recognition as a YouTuber, he has participated in other television programs. These include Legendários, Programa Raul Gil and Domingo Legal. In 2016, he wrote the book Minha Vida Antes do Invento na Hora. It mainly tells stories from when he was younger. In the same year, he was the winner of Entubados, a reality show for YouTubers on the Sony channel.

As of October 2023, the Invento Na Hora channel has more than 15 million subscribers. Lira also has almost 6 million Instagram followers and over 3 million followers on X.

Personal life
Lira has been dating fellow YouTuber Sunaika Bruna de Souza since 2014. They got engaged in 2020. They have been in several videos together since they started dating. On 5 July 2020, it was announced that they were expecting their first child. Their son, Noah de Souza Lira Soares, was born in February 2021.

In 2015, Lucas left his parents' house and moved to São Paulo and lived there for 6 years. In 2021, he returned to Brasília.