Made in Italy

Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

According to a market study by Statista in Made-In-Country-Index (MICI) 2017, and published by Forbes on 27/03/2017, Made in Italy today ranks 7th in terms of reputation among consumers worldwide. KPMG, surveyed in 2012 Made in Italy as the third brand in the world in terms of notoriety after Coca-Cola and Visa.

History
Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering (automobiles, industrial design, machineries and shipbuilding), in Italian also known as "Four A", Abbigliamento (clothes), Agroalimentare (food), Arredamento (furniture) and Automobili (automobiles). Italian products have often been associated with quality, high specialization and differentiation, elegance, and strong links to experienced and famous Italian industrial districts often connected with the concept of luxury. Since 1999, Made in Italy has begun to be protected by associations such as Istituto per la Tutela dei Produttori Italiani (Institute for the Protection of the Italian Manufacturers) and regulated by the Gucci company to the Italian government.

In recent times the merchandise mark Made in Italy has become decisive for Italian exports and so common worldwide to be often considered as a separate product category. In January 2014, Google Cultural Institute, in collaboration with the Italian government and the Italian Chamber of Commerce, launched an online project aimed to promote Made in Italy by using virtual showrooms about several famous Italian products.

Regulation
In 2009, the Italian law 135 stated that only products totally made in Italy (planning, manufacturing and packaging) are allowed to use the labels 100% Made in Italy, 100% Italia, tutto italiano in every language, with or without the flag of Italy. Each abuse is punished by the Italian law.

Compared with "Made in Germany" ('all essential manufacturing steps') and "Made in USA" ('all or virtually all'), Italian regulation is more restrictive ('totally') in determining what qualifies for the use of the "Made in Italy" label.

Scope of the label
Trademark Made in Italy doesn't regulate the use of the words "Made in Italy". For that only the last substantial transformation or processing is considered according to Law n. 350/2003.

Industry sectors
Industry sectors in which the expression Made in Italy is illustrative:
 * furniture
 * art
 * automobiles
 * car engines
 * industrial design
 * motorcycles
 * bike
 * commercial vehicles
 * jewellery
 * jewellery
 * silverware
 * watchmaking
 * ceramics
 * faience
 * porcelain
 * glass
 * crystal (glass)
 * glasses
 * leather goods
 * clothing
 * tailoring
 * footwear
 * pasta
 * pizza
 * pastry
 * biscuits
 * foods
 * meat
 * sausages
 * cheese
 * drinks
 * wines and sparkling wines
 * olive oil
 * liquors
 * beer
 * textile industry
 * film industry

A special mention goes to Ferrari: according to Brand Finance, it is considered the most influential and strongest brand in the world in 2021.

Brands


Economists and business analysts have identified five companies in particular whose names are closely associated with Made in Italy:
 * Barilla – food company;
 * Benetton – global fashion brand;
 * Ferrero – manufacturer of chocolate and other confectionery products;
 * Indesit – home appliances;
 * Luxottica – the world's largest eyewear company.

Fashion and accessories

 * Acqua di Parma
 * Armani
 * Berluti
 * Bontoni
 * Bottega Veneta
 * Breil
 * Brioni
 * Brunello Cucinelli
 * Buccellati
 * Bulgari
 * Calzedonia
 * Canali
 * Cerruti 1881
 * Cesare Attolini
 * Cesare Paciotti
 * Corneliani
 * Damiani
 * Diesel
 * Dolce & Gabbana
 * E. Marinella
 * Emilio Pucci
 * Etro
 * Fendi
 * Fiorucci
 * Gas Jeans
 * Geox
 * Gucci
 * Harmont & Blaine
 * Intimissimi
 * Kiton
 * Larusmiani
 * Lardini
 * Loro Piana
 * Massimo Alba
 * Marzotto
 * Max Mara
 * Missoni
 * Miu Miu
 * Moncler
 * Moschino
 * Officine Panerai
 * Pal Zileri
 * Persol
 * Piquadro
 * Prada
 * Rifle
 * Roberto Cavalli
 * Rubinacci
 * Safilo
 * Salvatore Ferragamo
 * Stefano Ricci
 * Trussardi
 * Valentino
 * Versace
 * Zegna

Foods and beverages

 * Acqua Minerale San Benedetto
 * Amedei
 * Auricchio
 * Autogrill
 * Averna
 * Amaro Lucano
 * Balocco
 * Berlucchi
 * Buitoni
 * Caffarel
 * Campari
 * Carapelli
 * Cirio
 * De Cecco
 * Eataly
 * Ferrari Trento
 * F.lli Gancia
 * Giovanni Rana
 * Granarolo
 * Illy
 * La Molisana
 * Lavazza
 * Lazzaroni
 * Loacker
 * Martini & Rossi
 * Massimo Zanetti
 * Parmalat
 * Perfetti Van Melle
 * Perugina
 * Saclà Italia
 * San Carlo
 * San Pellegrino
 * Vicenzi
 * Voiello

Furnitures and home appliances

 * Alessi
 * Alivar
 * Artemide
 * Bertazzoni
 * Bialetti
 * B&B Italia
 * Brionvega
 * Bticino
 * Candy
 * Cassina
 * De'Longhi
 * Flexform
 * Flou
 * Indesit Company
 * Jacuzzi
 * Molinari
 * Natuzzi
 * Poltrona Frau
 * Prandina
 * Scavolini
 * Smeg
 * Tacchini
 * Tonelli
 * Valcucine
 * Zanussi

Engineering

 * Abarth
 * Alfa Romeo
 * Aprilia
 * Atala
 * Axis Group Yacht Design
 * Azimut Yachts
 * Benelli Armi SpA
 * Benelli
 * Benetti
 * Bertone
 * Bianchi Bicycles
 * Bravo
 * Brembo
 * Campagnolo
 * Cantiere Navale Visentini
 * Carpigiani
 * Carraro Agritalia
 * Carrozzeria Castagna
 * Carrozzeria Ghia
 * Carrozzeria Marazzi
 * Carrozzeria Touring
 * Cimbali
 * Colnago
 * Custom Line
 * Danieli
 * De Rosa
 * De Simon
 * De Tomaso
 * Dell'Orto
 * Di Blasi Industriale
 * Ducati
 * Fabio Perini S.p.A.
 * Ferrari
 * Ferretti Group
 * Fiat
 * Filippi Boats
 * Fioravanti
 * Franco Tosi Meccanica (FTM)
 * Ghia
 * Giannini Automobili
 * I.DE.A Institute
 * Italdesign Giugiaro
 * Leonardo
 * Lamborghini
 * Lancia
 * Maire Tecnimont
 * Maserati
 * MER MEC
 * Moto Guzzi
 * MV Agusta
 * Officine Meccaniche Giovanni Cerutti
 * Permasteelisa
 * PFM Group
 * Pinarello
 * Piaggio
 * Pininfarina
 * Pirelli
 * Riva Yachts
 * Silca S.p.A.
 * Sonus Faber
 * Toscotec
 * VM Motori
 * Zagato
 * Lasting Dynamics