Magical × Heroine Magimajo Pures!

Magical × Heroine Magimajo Pures (魔法×戦士 マジマジョピュアーズ!) is a Japanese television drama series that began airing on April 1, 2018 until March 24, 2019. It is the second installment of the Girls × Heroine Series produced by Takara Tomy and OLM, Inc. with the assistance of Shogakukan and EXPG Studio, following the success of Idol × Warrior Miracle Tunes! The show is aimed at a female demographic between the ages of 2 and 6. The series stars Yuki Miyoshi, Momoka Sumitani, Misaki Tsuruya, Youka Ogawa, and Kurea Masuda. The plot is centered on the Magimajo Pures, a group of middle school girls who transform into Magical Heroines to protect people's dreams from the Nuisance World.

The show also launched a brief singing career for the main cast, who are holding music activities as the Japanese idol girl group Magical² to promote the show. Following the show's end in 2019, it was succeeded by Secret × Heroine Phantomirage!

Plot
In an attempt to conquer the world, the Nuisance World has stolen the magical gemstones called Majoka Jewels (マジョカジュエル) and have corrupted each into a dark-possessed crystal, an Akirame Stone (あきらめストーン), which interferes with people's dreams and turns them into a dark, villainous Akiramest (アキラメスト). Momoka, an ordinary middle school student, is summoned by Mokonyan, a fairy from the Magical World, to join Magical Heroines Rin and Mitsuki and stop the Nuisance World. Together, as Magimajo Pures, they purelize the Akiramests back into Majoka Jewels with magic.

Magimajo Pures
The main characters are first-year middle school students who transform into group of magical girls, Magimajo Pures using a Majoka Porte and their own Majoka Jewels. Each girl is given a magic wand called a Majoka Lumina and using different Majoka Jewels would allow them to cast spells that they can use with Majoka Porte to defeat their enemies. As the series goes on, their Majoka Jewels upgraded into a Royal Jewels, allow them to transform into Royal Mode. Originally starting with Momoka, Rin and Mitsuki they are joined by a now-purified Shiori and later by Yuria.


 * Momoka Aino (愛乃モモカ)
 * Played by Yuki Miyoshi
 * Momoka is the pink-colored Heart Magical Heroine who holds the Heart Ruby (ハートルビー) as her Majoka Jewel. She is a bright and energetic first-year middle school student who is full of dreams. Her Majoka Jewel allows her to purify people's hearts. Her catchphrase is "That's magical!" Her solo purelize move is "Heartful Lovely Party".


 * Rin Shirayuki (白雪リン)
 * Played by Momoka Sumitani
 * Rin is the blue-colored Frozen Magical Heroine who holds the Frozen Sapphire (フローズンサファイア) as her Majoka Jewel. Originally from the Magical World, she holds excellent grades and enjoys reading. Her Majoka Jewel allows her to freeze items and calm people down. Her catchphrase is "How mysterious!" Her solo purelize move is "Frozen Cool Splash".


 * Mitsuki Hanamori (花守ミツキ)
 * Played by Misaki Tsuruya
 * Mitsuki is the yellow-colored Flower Magical Heroine who holds the Flower Citrine (フラワーシトリン) as her Majoka Jewel. Originally from the Magical World, her love of sports allows her to become talented in that area, and, as a result, she is sought after by many school clubs. Her Majoka Jewel allows her to make people feel energetic. Her catchphrase is "Happy flower circles!" Her solo purelize move is "Flower Blossom Carnival".


 * Shiori Hoshina (星奈シオリ)
 * Played by Youka Ogawa
 * Shiori is mysterious Magical Heroine manipulated by Jamahiko. After being rescued by the Magimajo Pures, she is revealed to be the purple-colored Star and Moon Magical Heroine who holds the Star Amethyst (スターアメジスト) as her Majoka Jewel. In her daily life, she is a stylish girl who enjoys fashion. Partnered with Lalanyan, Shiori uses the Majoka Palette (マジョカパレット) to transform. Her Majoka Jewel allows her to fires their enemies with starlight beams. Her solo purelize move is "Stardust Cosmic".


 * Yuria Nijiiro (虹色ユリア)
 * Played by Kurea Masuda
 * Yuria is the rainbow-colored Rainbow Magical Heroine who holds the Rainbow Diamond (レインボーダイヤモンド) as her Majoka Jewel. She holds the spirit of the unicorn and uses powerful magic. She came to Earth to protect the other four girls. Yuria uses the Majoka Iris (マジョカアイリス) to transform and it holds the powers of all the Majoka Jewels. Her Majoka Jewel allows her to create protective barriers. She is shy, but has a healing personality. Her solo purelize move is "Rainbow Milky Fantasy".

Magical World

 * Tiara (ティアラ)
 * Played by Mariko Shinoda
 * Tiara is the owner of Tiara, a jewelry shop. She is from the Magical World who acts as the guardian between both worlds, and uses a crystal ball to observe affairs from afar, aside from providing the magic to allow the Magimajo Pures to transform.


 * Mokonyan (モコニャン)
 * A pink, cat-like fairy from the Magical World who is partnered with Momoka, Rin, and Mitsuki. She is always drinking Majoka Milk and eating fish-shaped cookies. She ends her sentences with the word "nyan".
 * A pink, cat-like fairy from the Magical World who is partnered with Momoka, Rin, and Mitsuki. She is always drinking Majoka Milk and eating fish-shaped cookies. She ends her sentences with the word "nyan".


 * Lalanyan (ララニャン)
 * A cat-like fairy from the Magical World who is partnered with Shiori. When entering Jama World, she got separated from Shiori and was held captive.
 * A cat-like fairy from the Magical World who is partnered with Shiori. When entering Jama World, she got separated from Shiori and was held captive.

Jama World
The residents of Jama World (邪魔界) are the antagonists of the series who take away peoples' dreams while turning them into Akiramests (アキラメスト), converting their Purella Energy into negativity-inducing Jakura Energy.


 * Jama Baron (邪魔男爵)
 * Played by Kenichi Endō
 * The leader of Jama World who stole the Majoka Jewels from the Magical World, using the Jamajama-dan to take away people's dreams. Following his death when the Giving Up Thunderzooka he was using self-destructed, he returns in the finale arc as Jama the Great (邪魔大帝).


 * Jamahiko (邪魔彦)
 * Played by Kanata Hosoda
 * Jama Baron's apparent son, Jamahiko takes charge of the Jamajama-dan after usurping his father. After brainwashing Shiori, he later attends Yumenokaze Middle School disguised as Masahiko Makabe (真加部正彦). Yuria reveals that he was a human boy kidnapped and brainwashed by Gran Ma, disappearing after the Magi Majo Pures purelize him before he resurfaces during the Magimajo Pures' final battle with Jama the Great.


 * Gran Ma (グラン魔)
 * Played by Kumiko Mori
 * Gran Ma is Jama Baron's mother and Jamahiko's grandmother. She leads the Jamajama-dan into stealing the Majoka Jewels after Jamahiko disappears before eloping with Santa Claus.

Jamajama-dan
The Jamajama-dan (邪魔邪魔団) are three Deluxe Akiramests who turn others into Akiramests with the Akirame Stones.


 * Muritaro (ムリ太郎)
 * Played by Louis Kurihara
 * A rabbit-themed man who wears black clothes and ties his hair back, later revealed to be formerly a failing comedian who gave up his dream.


 * Mudako (ムダ子)
 * Played by Akosuya Miki
 * The only woman on the team, bear-themed with an afro and red clothes.


 * Damenojo (ダメ之丞)
 * Played by Osamu Fujiki
 * A gorilla-themed man with dreadlocks wearing a frog-like hat and white clothes, later revealed to formerly a sweets shop apprentice.

Recurring characters

 * Ririka Aino (愛乃 梨々花)
 * Played by Eriko Sato
 * Ririka is Momoka's mother and also used to be a Magical Heroine.


 * Hideo Omachi (大町 秀雄)
 * Played by Yūta Watanabe
 * Mr. Omachi is the teacher of Momoka, Rin, and Mitsuki's class at Yumenokaze Middle School.


 * Kaito Odawara (小田原 カイト)
 * Played by Kyōhei Shimokawa
 * Kaito is Momoka's classmate and is in the art club with Rin. His mother is Marin Odawara, the creator of Rin's favorite manga series, Super Spy Vanilla Dessert. His dream is to become a manga artist.


 * Moe Nakahara (中原 萌)
 * Played by Hinata Arakawa
 * Moe is Momoka's classmate and is part of the school newspaper's staff with her. Her dream is to become a ballerina.


 * Nanami Hirano (平野 菜々美)
 * Played by Kanon Matsuzawa
 * Nanami is Momoka's classmate and is in the tennis team with Mitsuki.


 * Teruki Koike (小池 輝樹)
 * Played by Fūto Takahashi
 * Teruki is a third year student who Rin has feelings for. He is part of the soccer team and was also elected as student council president. His dream is to become a soccer player.

Production
Following Idol × Warrior Miracle Tunes!, Magimajo Pures! is the second installment of the Girls × Heroine series to have Takashi Miike as general director. The title was trademarked on November 21, 2017. The cast members were chosen from TV Drama Girls Audition in the summer of 2017. The series' name and cast members Yuki Miyoshi, Momoka Sumitani, and Misaki Tsuruya, were first announced on during the show's debut showcase on January 30, 2018. Youka Ogawa was later announced as a cast member in June 2018, while Kurea Masuda was revealed as the final cast member on August 25, 2018. The dances are choreographed by EXPG Studio. Prior to being cast, Momoka Sumitani, Youka Ogawa, and Kurea Masuda were part of EXPG Studio's female U-14 trainee group, Kizzy.

A toy line was produced by Takara Tomy, featuring magical items, accessories, and costumes from the show. The show was advertised with the catchphrase, "Open the Majoka World! Purelize with sparkling magic!!" (オープン・ザ・マジョカワールド！きらめく魔法でピュアライズ！！)

During the show's run, Yuki Miyoshi, Momoka Sumitani, Misaki Tsuruya, Youka Ogawa, and Kurea Masuda performed as their characters at events and released music under the name Magical² (stylized as magical² and pronounced "magical magical"). The first opening theme song, "Ai ni Tsuite", was first performed at Miracle²'s final concert tour in March 2018. Along with performing songs featured in the show, Magical² also performed "Fure Fure", the theme song for Alvark Tokyo for their 2018-2019 basketball season.

Episode list
Magical × Heroine Magimajo Pures! was broadcast weekly from April 1, 2018 on TV Tokyo at 9:00 AM and BS TV Tokyo at 10:00 AM. Episodes were also uploaded onto Takara Tomy's YouTube channel one week after its original broadcast date, with each new episode available worldwide for up to one week. Episodes were also screened with English subtitles under the name Magical × Heroine Magimajo Pures! at Chara Expo USA 2018.

Asaka Uchida, Suzuka Adachi, Yuzuha Oda, Rina Usukura, and Mio Nishiyama reprised their roles from Idol × Warrior Miracle Tunes! in episode 6. Sasuke Ohtsuru and Takumi also reprised their roles from Idol × Warrior Miracle Tunes! in episode 16.

Manga
Magic × Warrior Magimajo Pures!: Magical na Mainichi (魔法×戦士 マジマジョピュアーズ! 〜マジカルな毎日〜) is illustrated by Yuuki Harami and ran in Pucchigumi starting from the May 2018 issue.

Other media
Momoka's Magical Heroine outfit was made available in the game Kiratto Pri Chan for the characters Mirai, Emo and Rinka through a card exclusively released in Pucchigumi on December 27, 2018.