Magkano Ba ang Pag-ibig?

Magkano Ba ang Pag-ibig? (International title: Wealth and Passion / ) is a Philippine television drama romance series broadcast by GMA Network. Directed by Maryo J. de los Reyes, it stars Heart Evangelista. It premiered on September 30, 2013, on the network's Afternoon Prime line up replacing Maghihintay Pa Rin. The series concluded on February 14, 2014, with a total of 100 episodes. It was replaced by Innamorata in its timeslot.

Cast and characters

 * Lead cast
 * Heart Evangelista as Eloisa Aguirre


 * Supporting cast
 * Sid Lucero as Luciano "Lucio" Aragon / Chino Aguirre
 * Dominic Roco as Bobby Buenaventura
 * Katrina Halili as Margarita "Margot" Cruz
 * Alessandra de Rossi as Geraldine "Gigi" Buenaventura
 * Isabel Oli as Richelle Mangahas
 * Ana Capri as Lualhati Macaraeg
 * Pen Medina as Andoy
 * Shamaine Centenera-Buencamino as Loida Aguirre
 * Luz Valdez as Rosing Villasanta
 * Vangie Labalan as Sonia Aguirre
 * Rommel Padilla as Oscar Ramos
 * Celia Rodriguez as Hilaria Buenaventura


 * Guest cast
 * Ella Cruz as younger Eloisa
 * Francis Magundayao as younger Lucio
 * Kiel Rodriguez as younger Chino
 * Leandro Baldemor as younger Bobby
 * Mona Louise Rey as younger Gigi
 * Lloyd Samartino as younger Lualhati
 * Jillian Ward as youngest Richelle

Ratings
According to AGB Nielsen Philippines' Mega Manila household television ratings, the pilot episode of Magkano Ba ang Pag-ibig? earned a 12.4% rating. While the final episode scored a 15.9% rating.