Malvern Water (bottled water)

Malvern Water is a brand of bottled drinking water obtained from a spring in the range of Malvern Hills that marks the border between the counties of Herefordshire and Worcestershire in England. The water is a natural spring water from the hills that consist of very hard granite rock. Fissures in the rock retain rain water, which slowly permeates through, escaping at the springs. The springs release an average of about 60 litres a minute. The flow rate depends on rainfall and can vary from as little as 36 litres (8 gallons) per minute to over 350 litres (77 gallons) per minute.

Schweppes began bottling the water on a commercial scale in 1850 and it was first offered for sale at the Great Exhibition of 1851. Since the owners, Coca-Cola Enterprises, closed their Colwall plant in November 2010, Malvern Water is now exclusively bottled on  a smaller scale by the family-owned Holywell Water Company Ltd under the name Holywell Malvern Spring Water who offer the water in still and sparkling (carbonated) versions.

History
Malvern Water has been bottled and distributed in the United Kingdom and abroad from the 16th century, with water bottling at the Holy Well being recorded in 1622. Various local grocers bottled and distributed Malvern water during the 19th and early 20th centuries, but it was first bottled on a large commercial scale by Schweppes, who opened a bottling plant at Holywell in Malvern Wells in 1850. The water was first introduced by Schweppes  as Malvern Soda, later renaming it Malvern Seltzer Water in 1856. In 1890 Schweppes moved away from Holywell, entered into a contract with a Colwall family, and built a bottling plant in the village in 1892. The Holywell was subsequently leased to John and Henry Cuff, who bottled there until the 1960s.

The Holywell became derelict until 2009 when, with the aid of a Lottery Heritage grant, production of 1200 bottles per day of Holywell Malvern Spring Water was recommenced by an independent family-owned company. Malvern water continues to be sold by the Hollywell Spring Water Co. in Malvern Wells whose three employees produce around 1,200 bottles a day. The well is believed to be the oldest  bottling  plant in the world.

In the 1850s Malvern Water was bottled by John and William Burrow at the Bottling Works Spring in Robson Ward's yard on Belle Vue Terrace in Great Malvern. Bottling ceased here in the 1950s and the former bottling works are now a selection of shops, coffee house and kitchen showroom. Water for the Bottling Works Spring is piped from St Ann's Well.

In 1927, Schweppes acquired from the Burrow family, Pewtress Spring in Colwall, on the western side of the Herefordshire Beacon, approximately two miles from Colwall village. The source emerges at the fault line between the Silurian thrust and the Precambrian diorite and granite above it. The spring was renamed Primeswell Spring, and in 1929 Schweppes commenced bottling. The factory employed 25 people who bottled 26 million bottles annually. It was operated by Coca-Cola Enterprises Ltd., and the water was sold under the Schweppes brand name.

On 20 October 2010 Coca-Cola Enterprises, who owned the Malvern brand, announced that due to the declining market share Malvern has on the overall water market, production of their water would be ceasing on 3 November 2010. On 28 October 2011, it was reported that the Colwall bottling plant would be sold to a property developer. The factory was demolished and a housing estate was built on the land. One building remains, the Grade II listed tank house, built in 1892.

Malvern water continues to be sold by the Hollywell Spring Water Co. in Malvern Wells whose three employees produce around 1,200 bottles a day. In 2011, Holywell was awarded Most Promising New Business in Herefordshire & Worcestershire 2011 by the Chamber of Commerce.

Purity
The natural untreated water is generally devoid of all minerals, bacteria, and suspended matter, approaching the purity of distilled water. In 1987 Malvern gained official EU status as a natural mineral water, a mark of purity and quality. However, in spite of regular quality analysis, Malvern's reputation for purity suffered a blow when the rock that filters the water dried out during 2006, allowing the water from heavy storms to flow through it too quickly for the natural filtering process to take place efficiently. Due to the slight impurities, the Coca-Cola Company, manufacturer of the Schweppes brand, had to install filtration equipment, which reclassifies the water as spring water under European Union law. Consequently, the labels were changed from: the original English mineral water to read the original English water

In 1998, Coca-Cola Schweppes recalled stocks of carbonated Malvern Water due to traces of benzene found in the carbon dioxide delivered to the bottling plants from  the Terra Nitrogen Company near Bristol, which distributes the gas to carbonated drinks manufacturers.

Royalty
Malvern Water has been drunk by several British monarchs. Queen Elizabeth I drank it in public in the 16th century; in 1558 she accorded John Hornyold, a Catholic bishop and lord of the manor, the right to use the land under the condition that travellers and pilgrims continue to be able to draw water from the Holy Well spring. A royal warrant was granted by Princess Mary Adelaide in 1895 and by King George V in 1911. Queen Victoria refused to travel without it and Queen Elizabeth II took it with her whenever she travelled.