Meat Promotion Wales

Meat Promotion Wales (Hybu Cig Cymru) (HCC) is an executive non-departmental public body of the Welsh Government, which was established in 2003. It promotes the red meat sector and markets the Protected Geographical Indication Welsh Beef and Welsh Lamb brands.

Controversies
In 2024, concerns surfaced about alleged bullying behaviour by a manager and an external investigation upheld several complaints against an individual working for HCC, leading the organisation to indicate that Mr Howells "will not be undertaking his duties for a period of time" due to "a period of sickness absence".