Mecca (cosmetics)

Mecca is an Australian cosmetics retailer. The company was founded by Jo Horgan in 1997. There are over 100 Mecca stores across Australia and New Zealand, in addition to an online store.

History
Mecca was founded in 1997 when Jo Horgan, then 29 years old, used the funds from the sale of her house to open the company's first store in the Melbourne suburb of South Yarra. The company launched with seven brands unavailable in Australia including NARS, Stila and Vincent Longo. In its first four years, the business lost money.

Mecca launched its online store in 2001.

In 2017, Mecca discontinued its Kit beauty product brand and closed its related stores. The same year the company launched its Mecca Max brand. In 2018, the company held its first Meccaland, a three-day beauty festival.

In late 2019, the company faced allegations of discrimination, bullying and favouritism from some former and current employees. The company pledge to make changes, including establishing a complaints hotline and appointing an external culture specialist.

In August 2020, Mecca began selling into China through the ecommerce platform Tmall Global. In July 2021. the company launched a podcast called Mecca Talks. In August 2022, Mecca relaunched its Kit brand as a gender-neutral, plant-based skincare range.

In 2023, an independent review commissioned by the company found that 1600 current and former employees had been underpaid between July 2016 and July 2022 and were owed a combined total of about $560,000. The company paid back the employees.

In June 2023, Mecca expanded to the UK by selling its best-selling product, the To Save Face SPF50+ Superscreen, on its UK website.

Operations
Horgan leads the business with her husband Peter Wetenhall who is co-owner and co-chief executive. The company's headquarters and support centre is located in Richmond.

Most of the brands Mecca stocks are exclusive to the company. Mecca manages sales, marketing and distribution for its brands. Mecca's private label brands are Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials.

There are over 100 Mecca stores across Australia and New Zealand. Mecca has three types of stores: Mecca Cosmetica, the original prestige boutique concept; Mecca Maxima, aimed at younger consumers; and Mecca, which combines both concepts. Additionally, Mecca has concessions in seven Myer department stores, as of 2023. Some Mecca stores also offer services such as ear piercing, facials, injectables, brow shaping and blow dries.

The company has over 4000 employees. Staff receive 200 hours of training in their first year. Meccaversity—the company's beauty education portal—was developed and launched for employees in May 2020 and later opened up to customers.

Mecca's loyalty program is called Beauty Loop. It has over 4.3 million members, as of 2020.