MemeM

MemeM (stylized as memeM) is the third EP by South Korean girl group Purple Kiss. It was released on March 29, 2022, by RBW. The album includes 7 tracks with "memeM" released as the title track. The 4th b-side track of the album titled "Pretty Psycho" was also used to promote the release. The physical album comes in two versions as Meme and M.

Background and release
On March 8, 2022, RBW announced Purple Kiss would be releasing a new album in post March 2022, and through a logo motion video the title was revealed to be memeM. On March 20, the music video teaser for lead single "memeM" was released. 4 days later, the highlight medley video teaser, together with the track listing, was released. The album was released on March 29.

Composition
The title song "memeM",which shares the same name as the album, was written by Kim Do-hoon, Seo Yong-bae, Lee Hu-sang and Kang Ji-won. It was composed in the key of B major, with a tempo of 150 beats per minute. Other tracks include "Intro: Illusion", "Oh My Gosh", a pop R&B track, "Pretty Psycho" which is sampled from "Intro: Freaky Purky" from their second EP Hide & Seek, "Joah", a R&B track, "Hate me, Hurt me, Love me", and "Cursor", a down tempo track.

Promotion
After 6 days of release, on April 4, 2022, they held a live media showcase in Ilji Art Hall, Gangnam-gu, Seoul to introduce the EP. It was scheduled to be held on the same day, but as 3 members tested positive for COVID-19, all promotional activities were postponed for one week.

Commercial performance
The EP debuted at number 7 on South Korean's Gaon Album Chart in the chart issue dated March 27– April 2, 2022; on the monthly chart, the EP debuted at number 24 in the chart issue dated March 2022 with 36,140 copies sold. On South Korean Hanteo Charts it was recorded that the album sales on the first day are tripled with this release, selling more than 23,000 copies on first day.

Critical reception
In addition, Pretty Psycho has been listed as one of the '25 Best K-Pop B-Sides of 2022' by Genius. Genius stated "The falsettos and the infectious bassline make it a solid b-side worthy of being a title track."

Studios

 * RBW Studios – recording, digital editing, audio mixing
 * 821Sound Mastering – mastering

Personnel

 * Purple Kiss (Park Ji-eun, Na Go-eun, Dosie, Ireh, Yuki, Chaein, Swan) – vocals
 * Kim Do-hoon – production, direction
 * Davve – production, direction, recording
 * Kang Ji-won – production, direction, bass, piano, synthesizer, drum programming, recording, mixing
 * Kanghyun – guitar
 * Kim Tae-su – guitar
 * Lee Hoo-sang – bass, piano, drum programming
 * Lee Beam-su– bass
 * Kim Min-ki – piano, keyboard, synthesizer, drum programming, recording
 * Kim Ji-eun – piano, electronic piano
 * Cosmic Sound – keyboard, chorus
 * Yoon Young-joon – keyboard
 * Lee Lee Sang – synthesizer
 * Perrie – chorus
 * Seo Yong-bae – recording
 * Jo Eun-ju – recording
 * Kang Roy – recording
 * Yoo Sang-ho – mixing
 * Uncle Jo – mixing
 * Shin – mixing
 * Master Key – mixing
 * Kwon Nam-woo – mastering