Mention (company)

Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.

The tool monitors several online sources, including blogs, forums, news sites, videos, images, and social networks, including Facebook, Twitter, TikTok, Pinterest, YouTube, Instagram,    LinkedIn and Review Sites. Users can search the web and social networks by using keywords, URLs, or Boolean logic.

History
In November 2011, inside the eFounders start-up incubator in Paris, France, Arnaud Le Blanc wrote the first line of code for Mention. He worked alongside Edouard de la Joncquière to continue developing the tool until it was fully functioning. In 2012, Mention reached a milestone of collecting 1 billion mentions across the web and social networks. Mention was officially co-founded in 2013, by Arnaud Le Blanc and Edouard de la Joncquière.

Investment
In January 2013, the company was officially established, with 50,000 users, and raised $800,000 in flash seed funding from Alven Capital and Point Nine Capital.

Expansion
In October 2014, Matthieu Vaxelaire became the CEO of Mention and was formerly a partner at eFounders. Under his leadership, Mention was able to expand its services to offer more than a freemium solution. Vaxelaire introduced Mention’s enterprise services with full account management, suitable for Small-Medium Enterprises (SME) teams. Later in 2014, Wired Magazine named Mention as one of the hottest European startups of the year. In 2016, Mention expanded to the US market, and opened an office in New York City, to cater to the growing North American customer base. The Mention product continued to innovate between 2018 and 2019, with the introduction of Publish, offering social media content creation and post scheduling.

Mynewsdesk Acquisition
In August 2018, Mention was acquired by Mynewsdesk, owned by NHST Media Group after reaching $5.4M  Annual Recurring Revenue (ARR).

Social listening and instant monitoring
Mention allows users to create alerts compiled of keywords to monitor over 1 billion sources across the web, including press articles, review sites, forums, blogs, social media, and more.

Social media management
Mention offers social media management with Publish and Respond features, allowing users to create, schedule, and post directly to social profiles, or respond to and keep track of direct messages.