Miss Charm 2023

Miss Charm 2023 was the first edition of the Miss Charm pageant, held at the Hoa Binh Theater in Ho Chi Minh City, Vietnam on 16 February 2023.

Luma Russo of Brazil was crowned as Miss Charm 2023 at the end of the event. She is the first winner of this contest and the first Brazilian to win the title.

Contestants from thirty-eight countries and territories participated in this year's pageant. The pageant was hosted by Phương Mai, Quỳnh Nga and Karina Ramos.

Location and date
Miss Charm was officially launched in a press conference on 8 October 2019 under the name Miss Charm International. The first contest was supposed to be held on 17 March 2020 in Ho Chi Minh City, Vietnam. However, due to the COVID-19 pandemic in Vietnam, it was announced on 27 February 2020 that the first issue would be postponed. On 29 March 2021, the contest was rescheduled to be held on 1 October 2021, but due to the COVID-19 pandemic, the contest was postponed to 24 April 2022, however the contest was cancelled.

On 17 November 2022, in another press conference held at Lotte Hotel Saigon, the Miss Charm Organization announced that the pageant would be held on 16 February 2023 in Ho Chi Minh City, Vietnam. The Hoa Binh Theater became the venue of final coronation.

Placements
§ – Voted into the Top 10 through Miss BlockCharm)=

Swimsuit competition
The swimsuit competition was held on February 9, 2023 at Lotte Hotel Saigon by Fizen, which was named "The Spring Beach". Miss Fizen was awarded to Juliana Habib of Colombia.

Miss BlockCharm
For the first time in beauty pageant history, online voting would be done using blockchain technology, hence the online voting round called Miss BlockCharm. Olivia Tan of Indonesia was eventually awarded Miss BlockCharm at the afterparty.

Format
Prior to the final competition, the contestants competed in a preliminary competition, which involved closed-door interviews with the judges and a presentation show where they competed in ao dai, national costume, swimwear and evening gowns   and was held in BHD Studio on 13 February, hosted by Karina Ramos.

The results of the preliminary competition, which consisted of swimsuit and evening dress competitions, as well as closed interviews, determined the 20 selected semifinalists. The winner of Miss BlockCharm will advance to the top 10. The top 20 compete in the swimsuit competition and are narrowed down to the top 10 afterward. The top 10 competed in an evening gown competition and narrowed down to the top 6 afterward. The top 6 competed in a question and answer preliminary round, and the final 3 were chosen. The final word piece was brought back, after which Miss Charm 2023 and its two runners-up were announced.

Selection committee

 * Nguyễn Thị Thúy Nga – President of the Miss Charm Organization
 * Natalie Glebova – Miss Universe 2005 from Canada
 * Mireia Lalaguna – Miss World 2015 from Spain
 * Ikumi Yoshimatsu – Miss International 2012 from Japan
 * Trần Ngọc Lan Khuê – Supermodel Vietnam 2013, Miss Ao dai Vietnam 2014 and Miss World 2015 Top 11
 * Mimi Morris – Vietnamese-American businesswoman and philanthropist
 * Irene Zhao – Singaporean model and influencer

Contestants
Thirty-eight contestants competed for the title:

Note:
 * Age at the time of the international pageant