Mizzen+Main

Mizzen+Main is an American clothing company based in Dallas, Texas. The company mainly focuses on menswear products and started in 2012.

Background
Mizzen+Main was co-founded in 2012 by Kevin Lavelle. He served as the company's CEO until April 2019. Chris Phillips, formerly the head of men's clothing at Stitch Fix, became the CEO in April 2019. When Phillips exited Mizzen+Main in early January 2021, Ryan Kent, the former COO, became the President and acting CEO.

Co-founder Lavelle -a graduate of Southern Methodist University- began his career as a management consultant, working as an intern in Washington D.C.. He observed that traditional dress shirts did not handle perspiration effectively, leading him to develop a prototype dress shirt designed in style to athletic clothing to manage moisture. This prototype eventually became one of the company's first offerings.

The company was self-funded and later received external investment. It began with selling online and later expanded distribution to retail stores and specialty shops. To supplement the brand's distribution strategy, it also sought out partnerships with men's specialty stores and golf shops. In 2013, it caught the eye of executives from Saks Fifth Avenue, and was invited to be one of two pop-up stores inside of Saks' New York store as part of Super Bowl XLVIII weekend. In the summer of 2014, the firm raised an additional round of capital from investors.

Endorsements
In 2015, professional football player J.J. Watt entered into an agreement with Mizzen+Main, receiving an equity share in the company. In July 2017, Watt and the company launched "The J.J. Watt Collection" clothing line featuring eight pieces ranging from polos to dress shirts. The following April, professional golfer Phil Mickelson wore a Mizzen+Main long-sleeve dress shirt to play in a golf tournament. The outfit was selected as part of an agreement with Mizzen+Main in which Mickelson received an stake in the company and a cash lump sum.