Muck Rack

Muck Rack is a software database for journalists and public relation offices founded in 2009 by Gregory Galant and Lee Semel. It is free for journalists and subscription-based for public relation offices, and a news aggregator of works by registered journalist.

According to Journalist Magazine, Muck Rack indexes every tweet sent by registered journalists, and if tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on social media.

Company overview
Muck Rack was founded in New York, and headquartered in Miami, Florida. It was founded in 2009 by entrepreneurs Gregory Galant and Lee Semel, who served as the CEO. The company is funded by Susquehanna Growth Equity, LLC. In 2023, it announced the launch of PressPal.ai. Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies.

History
Muck Rack was founded in 2009 by Gregory Galant and Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC.

In 2018, Muck Rack became more notable as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing his/her link by adding a bookmark to the user's browser.

Since 2011, Muck Rack launched a software developing company. In 2023 announced the launch of their AI called, PressPal.ai.

Researches and database
Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription. Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on Twitter.