Mufti (company)

Mufti is a men's clothing fashion brand, based in India and founded by Kamal Khushlani in 1998. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters, joggers, blazers and jackets. It is owned and managed by Credo Brands Marketing Limited. It owns 1,400 multi brand outlets and 120 large format stores.

History
The company was started with a ₹10,000 loan from Khushlani's maternal aunt. In 2014, Bennett, Coleman & Co. Ltd. and some of Khushlani's friends owned a 35 per cent stake and Khushlani holds a 65 per cent stake in the company.

Mufti expanded into the footwear in December 2018. In 2018, the brand announced it will be expanding its product portfolio by focusing on athleisure clothing and accessories. In July 2018, Mufti signed Kartik Aaryan as a brand ambassador.

In February 2019, Mufti was recognized as a "Retailer of the Year" award at Global Awards for Retail Excellence organised by ET Now and Asia Retail Congress and won CMAI's Brand of the Year Award in 2015.