Narborough Road

Narborough Road is a street in the British city of Leicester. A road since Roman times and one of the principal routes for Leicester to the M1 and M69 motorways, it is also a busy shopping street. In February 2016, it was named the UK's "most diverse" road in a research project by the London School of Economics (LSE).

History
Narborough Road is a 2.7 km-long road on the west of Leicester. It stretches from Braunstone Lane/Middleton Street in the south to King Richard's Road (A46) in the north, and runs through the Braunstone Park & Rowley Fields and the Westcotes electoral wards of Leicester. It is a section of the A5460 leading from the M1 motorway towards the city centre. According to the 2015 Index of Multiple Deprivation, Narborough Road is located within areas that are among the 10–20% most deprived in England.

Narborough Road follows the line of the Roman Fosse Way, the longest of Britain's Roman roads, linking Bath and the south-west to Lincoln and the east coast. The route left the Roman (and Medieval) town via the West Bridge before heading south-west for some 270 km to Exeter, and was the main route towards the nearby city of Coventry. However in 1769, when a Turnpike road was established by act of parliament, it chose to connect to the road already running from Hinckley to Coventry, and thus took a more northerley line, via the Hinckley Road. The Fosse Way route was also included in the same act, but only over the 7 km to Narborough. It would appear to be this that gave the name to the short stretch of toll-road serving local traffic through much of the 19th century.

By the 1870s the railways had established themselves as the main movers of goods traffic. This undermined the economics of the tollroads, and disturnpiking was in full swing across the country. The Turnpike act for the Narborough Road finally expired in November 1874, ending any responsibility for the upkeep of the road. The turnpike had its northern end where it met Braunstone Gate and Hinckley Road. An early suburb for the city grew up around these three roads, west of the river, and by this period terraced housing was being built out from both sides of the Narborough Road. In 1835 the boundaries of the city had undergone a major expansion, so the town corporation became responsible for a one-mile length of the former turnpike, the town boundary being close to what would later become the junction with Evesham Road and Fullhurst Road, but at that time was still fields.

In the mid-20th century, Narborough Road was closer to being a residential area; it then became a fashion street, with its retail units mainly selling clothes and fabrics. The opening of a number of restaurants and bars brought in students from the city's two universities, University of Leicester and De Montfort University. , 204 of the 222 units along the street (92%) are non-residential.

Diversity
In 2015, a research project titled "Super Diverse Streets", funded by the Economic and Social Research Council (ESRC), was undertaken by the LSE. Led by urban ethnographer Suzanne Hall, the project sought to "explore how urban retail economies and spaces are shaped by and shape migrant practices". Four streets were selected to be studied by the project: Rookery Road in Birmingham, Stapleton Road in Bristol, Cheetham Hill in Manchester, and Narborough Road. These four streets were selected for their ethnic diversity and their deprived urban locale. After surveying a sample of shopkeepers from each of the four streets, the project concluded that Narborough Road's 108 surveyed proprietors came from a total of 22 countries of birth, over four continents. The street was thus named the most diverse in the UK.

The sampled shopkeepers observed that the ethnic make-up of the street had changed quickly. Tajinder Reehal, a Kenyan-born owner of an accessories shop, remarked: "I've seen the street change in the past 16 years. ... It's much more vibrant." Hairdresser Dipak Maru, also Kenyan-born, agreed, and felt that "in the last ten years [the road has] become lively and vibrant". The researchers observed that, despite its high levels of economic deprivation, the high levels of diversity in the street had enabled business owners to trade skills with one another – for example, a Canadian couple who ran a book shop helped others with filling in forms in exchange for a free meal or a free haircut. Speaking about the street's community, half-English, half-Polish music shop owner Lloyd Wright noted: "There's no tension. It's a very relaxed atmosphere."

As a result of the conclusions of the project, in July 2016 the TV channel Channel 4 invited some of the shopkeepers of Narborough Road to provide voiceovers for announcements for their programmes. A total of 21 residents and shopkeepers were invited to provide announcements, which took four days to record. These announcements were broadcast on Channel 4 during the week beginning 23 July.