National Fruits & Veggies Month

National Fruits & Veggies Month is a national observance and awareness campaign held in the United States during September to educate about the health benefits of eating fruits and vegetables and to celebrate in song and culture how they are grown, distributed, and consumed. The awareness campaign consists of outreach to grocery stores and retailers, schools, and public organizations; outreach to nutritionists and other health professionals; weekly online contests with prizes; social media campaigns and logo wear; and other special events during September to celebrate National Fruits & Veggies Month. They also aim to inspire people to consume fruits and vegetables regularly and to create a more balanced lifestyle. The 'Take the Have a Plant pledge' is to "add one more fruit or vegetable to your routine, every day this month." The year-long initiative centered around 'Have a Plant' involves monthly educational themes to be carried out by their Fruit and Vegetable Ambassadors in Action (FVAA) network.

The event is sponsored by the Produce for Better Health Foundation (PBH) as part of the PBH Have a Plant Movement, which "aims to transform the way Millennials and Gen Z approach fruits and vegetables to change behaviors and boost consumption" (according to its website). The PBH Have a Plant consumer movement replaces their previous Fruits & Veggies: More Matters public education program. The 2019 NFVM theme is "Have a Plant: Food Rooted in A Better Mood" and is supported with printed and downloadable literature.

National Nutrition Month, established in 1973 and sponsored by the Academy of Nutrition and Dietetics, follows six months later in March of each year.

Annual NFVM themes

 * 2019: Have A Plant – Food Rooted In A Better Mood
 * 2020 - Have A Plant Nation
 * 2021 - Celebrating The Roots Of Our Food
 * 2022 - Every Time You Eat, Have A Plant
 * 2023 - Every Time You Eat, Have A Plant