Natural Dog Food Company

The Natural Dog Food Company is a producer of dog foods.

The Natural Dog Food Company, or sometimes referred to as "Natural Dog Food" or "Natural Dog", is a family-owned company based in Heckington, England. The company was established in 2007 with the aim of producing an alternative to natural, home-prepared diets including the BARF diet.

Products
Since the original all-in-one complete dry food was created in 2007, The Natural Dog Food Company has continued to develop its range of dry foods to include three feeds for adult dogs, two puppy feeds, and a senior/light feed. In 2010, several new complete feed varieties were trialed including a large bite variety and an active formula. The company also produces its own range of 'Hearties' dog treats.

The company has recently expanded its product line to include natural cat foods. They offer wet food and dry food for cats which both feature 100% human-grade meats.

Ingredients
The Natural Dog Food Company puts its emphasis on 100% natural ingredients. The company's primary USP is the inclusion of only natural vitamins through the use of a herbal premix. Natural Dog Food states that the use of natural vitamins are superior to their synthetic counterparts which are extensively used in conventional pet foods. Other ingredients include British chicken, lamb, turkey and salmon, whole brown rice, whole barley, whole oats, various vegetables, whole linseed, sugar beet, brewer's yeast and seaweed. The company does not use animal by-products or ingredients like corn, wheat, soy, or dairy products which have been linked to food allergies and intolerances in dogs.

Grain Free range was added in 2019.

Name Changes
In 2011, the brand name "All in One" was scheduled to be dropped in favor of the "Natural Dog Food Company" brand. At the same time "Hearties" treats was renamed "Natural Dog Food Company Treats".