New Beginnings (Reason album)

New Beginnings is the debut studio album by American rapper Reason. It was released on October 9, 2020, by Top Dawg Entertainment and Caroline Records. The album includes guest features from Schoolboy Q, Ab-Soul, Isaiah Rashad, JID, Vince Staples, Rapsody, Mereba, and Alemeda. Production was primarily handled by in-house TDE producer Kal Banx, among others.

Background
The album was initially planned to be released in March 2020, but was delayed due to the COVID-19 pandemic. Reason explained the album's delay: "I had to get rid of every fear, anxiety, doubt, and negative mindset to make this project". In an interview with Paper, Reason spoke on the album, saying: "New Beginnings, to me, is getting rid of all those old fears, doubts, anxieties and anything that you have that's stopping you from doing something great. I compare it a lot to a long relationship or a job that you've been at for a long time. It's like a lot of those times you might feel like you want to leave every single day, but you just don't out of fears. Those fears can be of losing that comfortable place, having to do something else, or ultimately leaving and failing. That's what New Beginnings was for me — leaving my old life and stepping into this new life as Reason with TDE. It's almost like a celebration of getting over that fear and actually accomplishing that."

Singles and promotion
On November 13, 2019, the first single, "Flick It Up", was released, featuring Ab-Soul. The second song "Show Stop", was released on January 24, 2020, featuring background vocals from Kendrick Lamar. On March 15, the third single was released, titled "Pop Shit", featuring Schoolboy Q. The fourth single was released on September 25, titled "Sauce", featuring Vince Staples.