New Bright

New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.

History
New Bright was founded in 1955 and was originally known for its battery-operated and later radio-controlled toy trains sold at department stores for Christmas. Trains such as these are still traditionally sold and New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.

Products
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams, as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.

Licensed products
Licensed RC vehicles currently sold by New Bright include:


 * Monster trucks


 * Bigfoot
 * Chevrolet K5 Blazer
 * Chevrolet Silverado
 * Ford Bronco
 * Ford Bronco Sport
 * Ford F-150
 * Ford F-150 Lightning
 * Ford F-150 Raptor
 * Ford Super Duty
 * GMC Hummer EV
 * Jeep Gladiator
 * Jeep Wrangler
 * Ram 1500


 * Sports cars


 * Bugatti Chiron
 * Chevrolet Camaro
 * Chevrolet Corvette C7
 * Chevrolet Corvette C8
 * Dodge Challenger
 * Ferrari FXX-K
 * Ferrari LaFerrari
 * Ford Mustang
 * Ford Mustang Mach-E
 * Ford Mustang Shelby GT500


 * Other


 * Funco F9 (dune buggy)
 * MasterCraft X-23 (speedboat)
 * Polaris RZR (ATV)